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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to Instapage for effective landing page creation and optimization

Instapage stands out as a premier landing page and conversion rate optimization (CRO) platform designed for marketers aiming to enhance and maximize the impact of their digital campaigns. With its powerful tools, Instapage enables businesses across various sectors, including tech, education, and financial services, to create high-converting landing pages effortlessly.

Start with high-converting templates

Leveraging Instapage's extensive library of over 100 professionally designed templates can save time while ensuring each page is conversion-optimized. These pre-built lead generation elements are customizable, allowing businesses of all sizes to launch effective campaigns quickly. Choose from layouts that best fit your brand and start attracting leads without the need for a developer.

  1. High-quality design: Instapage templates are designed by experts to engage visitors effectively.
  2. Flexibility: Each template can be modified to closely align with your branding needs.
  3. Time-saving: Get your landing pages up and running swiftly without sacrificing quality.

Optimize for success with built-in experimentation features

The built-in optimization features are critical for achieving better results. With detailed heatmaps, you can analyze on-page behavior and understand what captures your audience's attention. A/B testing allows for continuous refinement, enabling marketers to discover the best-performing elements on their pages.

  1. Heatmaps: Visual insights help identify user engagement, allowing for informed design adjustments.
  2. A/B testing: Test different versions of your pages to see which performs better.
  3. Analytics dashboard: Track key performance indicators to assess overall performance.

Personalize experiences for every visitor

Personalization plays a vital role in driving conversions. Instapage allows businesses to tailor content dynamically to different audiences. Use dynamic text replacement to create relevant experiences and link specific ads directly to unique landing pages with AdMaps.

  1. Dynamic content: Show tailored messages to different audience segments.
  2. AdMaps: Create seamless experiences by directing ad traffic to targeted pages.
  3. Performance tracking: Evaluate how personalized experiences impact conversion rates.

Implementing these strategies heightens your chances of converting visitors into customers. Instapage's collaboration features facilitate faster production and feedback loops, empowering teams to make real-time edits and share pages with relevant stakeholders securely.

Ultimately, optimizing your landing pages using Instapage can significantly drive results and enhance ROI, making it an indispensable tool for marketers.

Ready to accelerate your campaigns? Sign up for Instapage today and unlock the full potential of your marketing strategies.

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