Flexible and responsive home page templates

Use responsive home page templates and stay true to your brand identity. Resonate with your audience today.

Use responsive home page templates and stay true to your brand identity. Resonate with your audience today.

Desktop
Mobile
Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create high-converting landing pages with Instapage

In the fast-paced world of digital marketing, creating effective landing pages is essential for maximizing ROI. Instapage is designed to empower marketers to optimize their campaigns effectively without the need for extensive coding or design skills. With its robust features and user-friendly interface, Instapage ensures that every marketer can create high-converting landing pages effortlessly.

Key features of Instapage

Instapage offers a comprehensive suite of features tailored to enhance the creation and optimization of landing pages. Whether you're a small business or a large enterprise, the platform provides tools that adapt to your marketing needs.

  1. Templates & Lead Gen Elements
  2. Gain access to a library of over 100 customizable templates that are proven to convert. These templates simplify the process of creating effective landing pages, saving you time and effort in campaign execution.
  3. Landing Page Builder
  4. The intuitive landing page builder allows marketers to create pages quickly and efficiently using drag-and-drop functionality, minimizing reliance on IT or coding assistance.
  5. Optimization Tools
  6. With built-in A/B testing and heatmaps, users can experiment with different layouts and content to pinpoint the best-performing variations, ensuring increased engagement and conversion rates.

Step 1: Design a high-converting landing page

Begin by selecting a template that aligns with your campaign goals. Once chosen, customize it with your branding elements to ensure consistency with your overall marketing strategy. Use the drag-and-drop feature to add necessary lead generation elements like forms or buttons.

Step 2: Optimize for conversions

After setting up your landing page, it’s essential to utilize optimization tools available in Instapage. Implement A/B testing by creating variations of your page to evaluate what resonates best with your audience.

  1. Utilize heatmaps
  2. Heatmaps provide insights into user behavior on your pages, helping you to understand which areas attract attention and which do not.
  3. Set conversion goals
  4. Define what success looks like for your landing page. Is it form submissions, clicks on a call-to-action, or sales? Track these goals using the analytics dashboard.
  5. Personalize content
  6. Use dynamic text replacement to provide personalized experiences for different audience segments visiting your landing pages.

Step 3: Collaborate and iterate

Once you've integrated your optimization tools, leverage Instapage's collaboration features. Share your pages with team members or stakeholders for instant feedback, facilitating rapid revisions and enhancements to your landing pages.

  1. Real-time editing
  2. Team members can make edits in real-time, ensuring that everyone stays on the same page and can contribute effectively.
  3. Instant feedback
  4. Provide direct comments and suggestions on specific sections of the landing page to enhance its quality and effectiveness.
  5. Secure sharing
  6. Easily share your landing pages with clients or external stakeholders without compromising security or access.

By following these steps, you can leverage the full capabilities of Instapage to create landing pages that not only attract visitors but convert them at higher rates.

Ready to elevate your digital marketing campaigns? Sign up for Instapage today and transform the way you create and optimize landing pages!

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