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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective landing page and CRO platform: Instapage

Instapage is designed to empower marketers when it comes to accelerating their campaigns and maximizing ROI. Its robust features enable the creation of high-converting landing pages without requiring development skills, making it a favorable choice for businesses in various sectors ranging from tech to education.

Understanding landing pages and conversion rate optimization (CRO)

Landing pages are standalone web pages designed specifically for marketing or advertising campaigns. CRO is vital for enhancing the effectiveness of these pages by ensuring that they lead to conversions — whether that’s capturing leads, making a sale, or encouraging sign-ups. By utilizing Instapage, marketers can harness the power of optimized landing pages to enhance their digital marketing strategies.

  1. Access to 100+ templates: Instapage offers a wide array of customizable, high-converting templates that cater to various industries and campaign goals.
  2. Built-in optimization tools: With features like heatmaps and A/B testing, marketers can easily identify areas for improvement and implement changes that drive results.
  3. Team collaboration features: Facilitate smooth workflows with features that allow for instant feedback and real-time edits, significantly speeding up page production.

How to effectively use Instapage for your campaigns

Getting started with Instapage is straightforward. Here’s a step-by-step guide to creating your first landing page.

  1. Choose a ready-made template: Browse the extensive library of templates and select one that resonates with your campaign goals.
  2. Customize your content: Use Instapage's intuitive builder to tweak text, images, and lead forms to align them with your brand’s tone.
  3. Implement optimization features: Use built-in analytics and A/B testing tools to measure performance and make data-driven decisions.

Personalization: The key to engaging visitors

Personalizing your landing pages enhances the likelihood of conversions. Here’s how you can effectively personalize content.

  1. Dynamic text replacement: Customize text based on visitor data to ensure relevance and increase engagement.
  2. Align ads with landing pages: Use AdMaps to match the messaging of your ads with corresponding landing pages, creating a seamless user experience.
  3. Audience tracking: Leverage Instapage’s analytics tools to gain insights into how different audiences interact with your pages.

In conclusion, Instapage is a powerful ally in your quest for effective landing pages and CRO. By leveraging its comprehensive features, marketers can not only enhance their campaigns but also achieve higher ROI.

Ready to maximize your campaign’s effectiveness? Start using Instapage today and transform how you connect with your audience.

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