Create PWA e-commerce platform from scratch using our lead-focused templates

Drive more leads with Instapage PWA e-commerce platform template built to maximize conversions. Easy customization - no designer or coding skills needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide on Instapage landing page and CRO platform

Instapage is recognized as a groundbreaking solution for marketers needing to enhance their campaign efficiencies and boost ROI. With its powerful landing page creation tools, you can craft high-converting pages tailored to your audience, ultimately driving better results without the intricate coding skills that are often assumed to be necessary.

Why choose Instapage for landing page creation?

Instapage provides over 100 high-converting templates and pre-built lead generation elements, enabling marketers across various sectors such as business services, financial services, and education to launch effective landing pages rapidly. The platform's intuitive design means you can focus on strategy rather than getting mired in technicalities, making it a great fit for organizations of any size.

  1. User-friendly interface: Instapage's drag-and-drop builder enables quick customization without coding knowledge.
  2. Diverse templates: Choose from 100+ conversion-focused templates suitable for different marketing goals.
  3. Seamless lead generation: Utilize pre-built elements that encourage lead capture at every visitor touchpoint.

Steps to create your landing page on Instapage

Getting started with Instapage is straightforward. Here’s how to make the most of the platform:

  1. Select a template: Browse the extensive library to choose a layout that aligns with your campaign objectives.
  2. Customize for your audience: Modify content with dynamic text replacement to ensure relevance to your visitors.
  3. Publish and track performance: Go live and assess the effectiveness of your page through comprehensive analytics tools.

Optimizing your landing page for success

Optimization is key in turning visitors into customers. Implementing A/B testing and personalized content allows you to refine your approach efficiently.

  1. Use heatmaps: Analyze on-page behavior to identify what captures attention and what needs adjustments.
  2. Conduct A/B tests: Experiment with various headlines, CTAs, and designs to find the best performing elements.
  3. Monitor analytics: Leverage detailed insights from the Instapage dashboard to make data-driven decisions.

By effectively utilizing these steps, marketers can maximize their ROI and achieve campaign goals more efficiently.

Now is the perfect time to leverage the capabilities of Instapage and transform your landing page strategies.

Unlock the potential of your marketing campaigns today with Instapage, your ally in achieving high-quality leads and conversions.

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