Utilize Instapage's template optimized for HP Pavilion and simplify your pros and cons page creation workflow

Design using a responsive pros and cons page template that delivers a flawless experience on HP Pavilion. Try Instapage today!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing landing page ROI with Instapage

Creating effective landing pages is crucial for driving conversions in digital marketing campaigns. Instapage, being the most powerful landing page and CRO platform, offers marketers the tools needed to enhance their campaigns' performance—regardless of budget constraints or team size. This guide will provide you with a comprehensive step-by-step process to optimize and scale your landing pages effectively.

Understanding your audience

Before you start building your landing pages, it’s essential to have a clear understanding of your target audience. Segment your audience into specific categories based on demographics, preferences, and buying behaviors. By knowing who you are targeting, you can tailor your content, design, and overall experience effectively.

  1. Utilize audience personas: Create detailed personas based on your audience research.
  2. Identify pain points: Understand the challenges your audience faces that your service can solve.
  3. Gather feedback: Use surveys and feedback tools to learn directly from your users.

Choosing the right template

With over 100 high-converting templates available, selecting the right one for your campaign is vital. Choose a layout that aligns with your audience’s preferences and the goal of your campaign. Instapage makes it easy to find the right design without needing coding skills.

  1. Conversion-focused designs: Focus on templates specially created for your specific industry, such as Education or Financial Services.
  2. Mobile responsiveness: Ensure the template looks great on all devices to maximize reach.
  3. A/B testing capabilities: Some templates allow for easy customization to test which design works best.

Optimizing your landing page

Optimization is key to increasing your conversion rates. Use the built-in experimentation tools in Instapage to test different elements of your landing page. Track user interactions and behavior with detailed heatmaps, and make adjustments based on real-time analytics.

  1. A/B testing: Regularly test different headlines, call-to-action buttons, and images.
  2. Utilize heatmaps: Analyze where users click, scroll, and spend most of their time.
  3. Implement personalization: Tailor content for different audience segments using dynamic text replacement.

After optimization, make sure your landing page loads quickly and functions smoothly to enhance the user experience. A seamless experience will improve your SEO rankings and ensure potential leads don’t bounce.

Finally, monitor the performance of your landing pages using Instapage’s analytics dashboard. Keep an eye on metrics such as conversion rates and user engagement to continue refining your strategy.

Ready to take your landing pages to the next level? Start using Instapage today to design impactful campaigns that truly engage your audience and enhance your ROI.

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