Build a Brave-ready pros and cons page with a customizable template

Choose the best pros and cons page template for Brave

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to optimizing your landing pages for marketing success with Instapage

To maximize the ROI of your digital marketing campaigns effectively, leveraging Instapage's landing page and conversion rate optimization (CRO) features is essential. This comprehensive guide will provide valuable insights into how you can accelerate, optimize, scale, and transform your marketing strategies utilizing Instapage. Through this tutorial, you will discover the power of high-converting landing pages tailored to your specific audience.

Understanding the benefits of Instapage for landing page success

Instapage allows marketers in various verticals, including business services, tech/SaaS, and education, to create effective landing pages without any coding skills. The essential features include a substantial library of conversion-focused templates, lead generation elements, and built-in optimization tools that enhance user experience and engagement.

  1. Wide selection of templates: With over 100 ready-to-use templates, you can easily launch pages that resonate with your target audience.
  2. Intuitive drag-and-drop builder: Customize your landing pages efficiently without needing developer support.
  3. Built-in A/B testing: Experiment with different versions of your page to determine which converts better and refine your strategies.

Step 1: Create your landing page with ease

To get started, create an account and log into Instapage. Next, follow these steps to build your landing page:

  1. Choose a template: Select a high-converting template from the library that aligns with your campaign goal.
  2. Customize your page: Use the drag-and-drop builder to add your unique content, images, and branding.
  3. Set up lead generation elements: Integrate forms, pop-ups, or call-to-action buttons to capture leads effectively.

Step 2: Optimize your landing page for conversions

Optimization is crucial for increasing your page's effectiveness. Consider the following strategies:

  1. Utilize heatmaps: Analyze user interactions and adapt your design based on real behavior data.
  2. Conduct A/B testing: Test variations of your page elements to see which version drives more conversions.
  3. Review analytics: Use the dashboard to evaluate performance metrics and make informed adjustments.

Step 3: Personalize the user experience

Creating personalized experiences can significantly impact conversion rates. Employ these tactics:

  1. Dynamic text replacement: Tailor messages based on user data to resonate more with visitors.
  2. Admaps integration: Align specific ads to targeted landing pages to capture the right audience at the right time.
  3. Segmented audience tracking: Monitor performance metrics at the audience level to understand unique behaviors.

In conclusion, optimizing your landing pages with Instapage can lead to significant improvements in campaign results. By effectively utilizing the platform's features, you will not only accelerate your marketing efforts but also ensure maximum ROI.

Ready to transform your marketing strategy with the best landing page creator in the industry? Start your Instapage journey today and see the results for yourself!

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