Take your project showcase page creation experience to the next level with our Wix-compatible template

Build and integrate high-converting project showcase page templates with Wix effortlessly!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide for leveraging landing page and CRO with Instapage

Harnessing the power of Instapage can significantly enhance your digital marketing strategy. This comprehensive guide will walk you through how to effectively utilize Instapage's features to create high-converting landing pages that maximize ROI. Whether you are in business services, marketing and advertising, or the tech sector, these insights will provide you with practical tools to achieve optimal campaign performance.

Understanding landing page fundamentals

Before diving into the specifics of Instapage, it’s crucial to understand what makes a landing page effective. An effective landing page focuses on clear, targeted messaging, aesthetically appealing design, and strategic call-to-action placement. Each component must work harmoniously to lead visitors toward conversion. In this section, we will break down the essential elements of a high-converting landing page.

  1. Clear value proposition: Present what your offer is and why it matters upfront.
  2. Compelling visuals: Use high-quality images and design elements that resonate with your brand and audience.
  3. Strategic CTAs: Place call-to-action buttons in visible areas with persuasive text to encourage user interaction.

Step 1: Selecting the right template

The first step to creating a successful landing page with Instapage is choosing a template that fits your campaign needs. Instapage offers over 100 customizable, high-converting templates tailored for various industries.

  1. Identify your goal: Are you aiming for lead generation, sales, or event sign-ups? Select a template that aligns with your objectives.
  2. Evaluate design flexibility: Ensure the template allows for the necessary adjustments to fit your branding.
  3. Review performance metrics: Look for templates that have proven conversion rates or positive user feedback.

Step 2: Customizing your landing page

Once you've selected your template, it’s time to customize it to reflect your unique brand voice and engage your target audience. This customization process includes integrating factual content, visuals, and interactive elements.

  1. Use dynamic text replacement: This allows you to personalize the experience for different audience segments, improving engagement rates.
  2. Incorporate lead generation elements: Add forms and call-to-action buttons that make it easy for visitors to convert.
  3. Employ heatmaps for optimization: Utilize Instapage's built-in experimentation features to assess on-page behavior and adjust based on real data.

Step 3: Testing your landing page

With your landing page set up, the next critical step is testing. Use A/B testing to compare different versions of your page and see what resonates best with your audience.

  1. Experiment with different headlines: Try various messaging approaches to discover which gets more clicks.
  2. Test button colors and placements: Minor changes can significantly impact user behavior and conversion rates.
  3. Analyze performance analytics: After tests conclude, review the data to make informed adjustments before full launch.

By following these steps, you can create an effective landing page that drives conversions and maximizes your marketing ROI. Instapage provides all the tools necessary to support your campaign strategy.

Ready to take your campaigns to the next level with Instapage? Start your journey today and transform your landing pages into powerful conversion tools.

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