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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to creating effective landing pages with Instapage

Instapage is your ultimate solution for creating high-converting landing pages and optimizing your digital marketing efforts. With a powerful all-in-one platform, marketers from various sectors including business services, tech, education, and finance can efficiently build landing pages that maximize ROI.

Understanding the power of landing pages

Landing pages serve as critical touchpoints in your marketing journey, designed specifically for conversion. By utilizing Instapage's flexible and intuitive interface, teams can develop tailored pages that significantly increase lead capture and return on investment. High-quality templates and customization options allow marketers to present their brand effectively while simplifying the content creation process.

  1. Tailored templates: Utilize over 100 pre-built templates designed for various industries to jumpstart your campaign.
  2. Intuitive drag-and-drop builder: Streamline page creation without the need for coding or developer input.
  3. Analytics and heatmaps: Gain insights into visitor behavior to enhance page performance and conversion rates.

Step 1: Select the right template

Choose from a diverse range of templates that correspond to your marketing goals and audience needs. Instapage provides customizable options that align with your brand's look and feel. Consider the specifics of your target vertical, whether it’s education or financial services.

Step 2: Personalize your content

Craft your messaging to resonate with specific audience segments. By using dynamic text replacement and personalized ad content, you can ensure a tailored experience that captures attention.

  1. Dynamic text replacement: Automatically adjust text on the landing page based on user data for increased engagement.
  2. Audience segmentation: Utilize analytics to segment your audience and align your content accordingly.
  3. AdMaps integration: Link specific ads to designated landing pages for a cohesive user experience.

Step 3: Optimize for conversions

Use Instapage's built-in experimentation tools to A/B test different elements of your landing page. This ongoing optimization is essential for refining your approach and improving results over time.

  1. A/B testing: Regularly test variations of your content to discover what resonates best.
  2. Performance tracking: Leverage analytics dashboards to monitor key metrics such as bounce rates and conversion rates.
  3. Feedback loops: Use collaboration features to gather insights from team members and stakeholders for continuous improvement.

By following these steps, you can build effective landing pages that engage visitors and convert leads. Instapage equips you with the tools necessary for optimizing and scaling your marketing campaigns.

Ready to enhance your digital marketing strategy? Sign up for Instapage today and start maximizing your campaign's ROI with powerful landing pages.

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Supercharge your ad campaigns with high-performing landing pages

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