Create your product page template for PLCs

Expand your reach with an easily customizable product page template for PLCs. Create landing pages with no design software needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An ultimate guide to optimizing landing pages with Instapage

Instapage is the leading platform for marketers seeking to enhance their landing page optimization strategies. With a robust suite of tools tailored for various industries, Instapage empowers users to create high-converting landing pages faster. This guide will walk you through the step-by-step process of leveraging Instapage to maximize ROI on your marketing campaigns in the USA.

Understanding landing pages and conversion rate optimization

Landing pages are standalone web pages designed with a single focus: to convert visitors into leads or customers. CRO, or conversion rate optimization, involves systematically improving your pages to increase these conversions. By focusing on optimizing user experience, design elements, and valuable content, you can effectively increase the efficacy of your marketing strategies.

  1. Clear messaging: Ensure your value proposition is front and center to immediately grab visitor attention and convey benefits.
  2. Strong call-to-action (CTA): Craft CTAs that are compelling and direct, prompting immediate action from your users.
  3. Mobile responsiveness: With a significant amount of traffic coming from mobile devices, ensure your landing pages look and function well on all screen sizes.

Step 1: Selecting the right template

Begin by choosing from Instapage’s vast library of over 100 high-converting templates. These templates are designed for various industries, enhancing your chances of connecting with your audience.

  1. Identify your audience: Tailor your template choice to align with the preferences and expectations of your target demographic.
  2. Consider your goal: Choose templates designed for specific actions you want users to take, whether it's signing up for a newsletter or making a purchase.
  3. A/B testing ready: Opt for templates that allow you to conduct experiments easily, optimizing elements based on performance data.

Step 2: Implementing personalization features

Utilize Instapage’s personalization tools to enhance user engagement by delivering tailored content. Personalized experiences can significantly boost conversion rates by resonating more with individual users.

  1. Dynamic text replacement: Adjust messaging based on audience data, ensuring relevance.
  2. AdMaps: Use this feature to connect specific ads with targeted landing pages, streamlining user experiences.
  3. Analytics tracking: Monitor audience interaction to refine your content and personalization strategies.

Step 3: Analyzing performance and optimizing

Once your landing pages are live, it’s essential to continuously analyze performance metrics. Instapage provides built-in tools to assess user behavior and conversion rates.

  1. Heatmaps: These reveal how users interact with your page, allowing for informed adjustments.
  2. A/B testing: Test variations of your landing pages to determine which designs and messages perform best.
  3. Analytics dashboard: Use comprehensive analytic tools to gain insights into page performance and audience behavior.

By following these steps, you can harness Instapage's powerful features to create landing pages that not only attract visitors but also convert them into customers effectively.

Ready to maximize your marketing potential? Start using Instapage today to create high-converting landing pages tailored to your unique audience.

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