Customize the pre-created product page template for advanced users

No matter your background, you can easily build landing pages. Simply find the right product page template for advanced users and adjust it to your needs!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide for optimizing landing pages with Instapage

If you're looking to maximize the ROI of your digital marketing campaigns, utilizing Instapage for creating effective landing pages is key. Instapage stands out as the most powerful landing page and conversion rate optimization (CRO) platform that provides marketers with the essential tools to accelerate their campaigns. This guide will walk you through the steps of leveraging Instapage's features to create landing pages that truly deliver results.

Begin with the right templates

Kick off your landing page creation by selecting from over 100 conversion-focused templates available on Instapage. These templates are designed for various marketing verticals, whether you’re in Business Services, Marketing, or Technology. Start with a layout that resonates with your campaign and fits your brand identity.

  1. Explore template categories: Instapage offers templates tailored for different industries. Choose one that specifically suits your target audience.
  2. Utilize pre-built lead generation elements: The platform comes with lead generation features like forms and buttons that you can customize instantly.
  3. Prototype and adjust: Use the intuitive builder to tweak your chosen template without needing coding knowledge.

Optimize for conversions

Once you've laid the groundwork with a template, it's time to optimize. Instapage provides built-in tools that allow for A/B testing and detailed heatmaps to analyze user behavior on your pages.

Personalize user experience

Utilize dynamic text replacement and AdMaps to ensure your ad campaigns align directly with your landing pages. This personalization enhances user experience, resulting in higher conversions.

  1. Dynamic text replacement: Modify your landing page content in real time to match the keywords in ad campaigns, increasing relevancy.
  2. AdMaps for tailored ads: Link specific ads to corresponding landing pages for a seamless transition, improving user engagement.
  3. Data tracking tools: Employ metrics on user interactions to tailor your messages effectively for different audience segments.

Collaborate and review effectively

Collaboration is crucial in streamlining page production. Instapage allows you to provide instant feedback and conduct real-time edits, facilitating effective teamwork.

  1. Real-time editing capabilities: Share pages with stakeholders, making necessary changes on the fly.
  2. Feedback loops: Instapage allows you to leave comments directly on the page, making it easier to discuss adjustments.
  3. Secure sharing: Maintain control over your content while collaborating by providing specific access to team members.

Using Instapage will enable you to create visually appealing, high-converting landing pages that can boost your overall campaign performance immensely.

Ready to transform your landing pages? Start your journey with Instapage today and unlock your marketing potential.

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