Utilize Instapage's template optimized for Microsoft Surface Go and simplify your product listing page creation workflow

Design using a responsive product listing page template that delivers a flawless experience on Microsoft Surface Go. Try Instapage today!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Step-by-step guide to leveraging Instapage for landing page optimization

Effective landing page optimization is crucial for maximizing your marketing ROI, and Instapage offers unmatched capabilities for achieving that. With its powerful tools and features, marketers can accelerate their campaigns, ensuring they capture leads effectively. This guide aims to provide detailed steps on how to utilize Instapage for creating compelling landing pages that convert.

Understanding the basics of landing page optimization

Landing page optimization involves refining your design and content to increase conversion rates effectively. Instapage allows for effortless experimentation with various templates and elements, ensuring that your approach is tailored to your specific audience. By leveraging features such as A/B testing and detailed heatmaps, you can make informed adjustments that significantly enhance performance.

  1. Identify your audience's needs: Understanding what your audience seeks is paramount; conduct thorough research to tailor your content.
  2. Utilize high-converting templates: Instapage offers over 100 customizable templates designed for optimal performance, making it easy to get started.
  3. Incorporate lead generation elements: Use pre-built elements to capture information from potential leads, increasing the chances of conversion.

Step 1: Customizing your landing page layout

Begin by selecting a landing page template that resonates with your campaign goals. Instapage's libraries make it straightforward to choose layouts that suit your branding and messaging.

Step 2: Integrating personalization features

Personalization can dramatically improve engagement. Instapage allows you to dynamically replace text and customize ad placements based on audience segments. Employing these options ensures that each visitor receives a tailored experience.

  1. Dynamic text replacement: Modify on-page text based on visitor data for a more relevant experience.
  2. AdMaps: Link specific advertising efforts to tailored landing pages, enhancing user journey alignment.
  3. Performance tracking: Utilize data tools to evaluate how different audience segments interact with your content.

Step 3: Optimizing with data-driven insights

Once your landing page is live, track its performance using Instapage's robust analytics dashboard. Regularly analyze heatmaps and A/B test results to pinpoint strengths and weaknesses in your approach.

  1. A/B testing different elements: Experiment with headlines, call-to-action buttons, and images to identify the most effective combinations.
  2. Heatmap analysis: Understanding where visitors click can provide insights into the effectiveness of your layout.
  3. Metric evaluation: Continuously measure key performance indicators to refine your content strategy effectively.

By following these steps, marketers can create highly effective landing pages using Instapage that maximize conversions and ROI.

Ready to elevate your digital marketing strategy? Start using Instapage today to build optimized landing pages that drive results!

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