Utilize Instapage's template optimized for Microsoft Surface and simplify your product launch page creation workflow

Design using a responsive product launch page template that delivers a flawless experience on Microsoft Surface. Try Instapage today!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Optimize your marketing strategy with Instapage's powerful landing page platform

With the increasing need for effective digital marketing, utilizing a top-notch landing page and conversion rate optimization (CRO) platform like Instapage can significantly enhance your campaigns. This guide will walk you through the steps to leverage Instapage for optimal results, exploring features that allow you to streamline lead generation, page creation, and optimization processes tailored to your audience's needs.

Understanding the power of Instapage

Instapage is designed to be an all-encompassing CRO platform that simplifies the way marketers approach landing pages. By using this platform, businesses across various sectors — from tech to education — can build high-converting pages without needing extensive coding skills. The extensive library of templates and intuitive tools makes it easy for marketers to create impactful campaigns.

  1. Seamless page creation: Instapage’s drag-and-drop interface allows quick page launch without extensive technical knowledge.
  2. Diverse template options: Access over 100 professionally designed templates to suit various industries.
  3. Built-in optimization tools: Utilize A/B testing and heatmaps to drive data-informed decisions for continuous improvement.

Step 1: Creating high-converting landing pages

To kickstart your campaign, focus on crafting engaging landing pages that resonate with your target audience. Begin by selecting one of the ready-to-use templates that align with your campaign goals. Remember, your landing page should effectively promote your offerings, specifically addressing the pain points of your audience.

Step 2: Implementing optimization strategies

Optimization is crucial for maximizing your conversion rates. Leverage Instapage's built-in A/B testing features to experiment with different headlines, calls to action, and page layouts. Analyze real-time data through heatmaps and performance dashboards to understand user behavior better.

  1. Conduct A/B tests: Experiment with variations of your landing page to determine what resonates best with your audience.
  2. Utilize heatmaps: Understand where users click and how they engage with your content to refine your approach.
  3. Regularly review analytics: Use the insights gained to continually refine and enhance your landing pages.

Step 3: Personalizing the experience

Personalization plays a vital role in connecting with users on a deeper level. Instapage allows marketers to leverage dynamic text replacement and audience-specific metrics to ensure that each visitor experiences a tailored journey.

  1. Dynamic text replacement: Customize messages based on the visitor's traffic source for greater relevance.
  2. Align ads to pages: Utilize AdMaps to match specific ads to the corresponding landing pages effectively.
  3. Use audience metrics: Track performance at the audience level for a more nuanced understanding of engagement.

By following these steps and utilizing the capabilities of Instapage, marketers can significantly improve their campaign outputs and maximize ROI.

Ready to elevate your landing page effectiveness? Sign up for Instapage today and harness the full potential of your digital marketing strategy.

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