Take your product features page creation experience to the next level with our BigCommerce-compatible template

Build and integrate high-converting product features page templates with BigCommerce effortlessly!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Unlock the power of landing pages with Instapage

Instapage offers a powerful solution for marketers aiming to enhance their digital marketing strategies through optimized landing pages. With its extensive features designed for high conversions, Instapage enables businesses across various sectors, including business services, education, and financial services, to accelerate their campaign results effectively.

Why choose Instapage for landing pages?

Choosing Instapage provides easy access to versatile templates and robust optimization tools. Its intuitive page builder empowers users, regardless of technical skills, to create landing pages that cater to specific audience segments. The flexibility offered allows teams in business services and tech to adapt quickly to varying market demands.

  1. High-converting templates that save time: Over 100 pre-designed templates geared for different industries help streamline campaign launches.
  2. Built-in A/B testing: Gain insights into page performance through easily implementable A/B tests, enhancing conversion rates.
  3. Detailed analytics dashboard: Monitor and assess landing page performance with comprehensive metrics and heatmaps.

Creating your first landing page

Launching your first landing page with Instapage is straightforward and involves a few structured steps to ensure optimal performance.

Steps to optimize for conversions

To achieve the best results, focus on the following optimization steps:

  1. Utilize personalization features: Dynamic text replacement ensures your content resonates with specific audience segments.
  2. Experiment with layouts: Use the various Instablocks offered for tailoring layouts that maximize user engagement.
  3. Leverage collaboration tools: Invite team members to share feedback for real-time edits, expediting the review process.

Measuring success

Post-launch, measuring the effectiveness of your landing pages is crucial.

  1. Track conversions: Monitor leads and sign-ups through the analytics dashboard to gauge your page's effectiveness.
  2. Analyze user behavior: Use heatmaps to visualize where users engage the most on your landing page.
  3. Iterate based on data: Implement changes based on data insights to continuously improve your conversion rates.

With these steps, leveraging Instapage for landing page creation becomes a robust strategy to improve digital marketing efforts.

Take your digital marketing campaigns to new heights with Instapage. Start your free trial today and see how easy optimizing your landing pages can be!

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