Find the best pricing page template for Web

Discover our vast library and find your perfect pricing page template for Web. See how easy it is to improve your conversions with Instapage!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to creating high-converting landing pages on Instapage

Creating effective landing pages is crucial for maximizing the return on investment (ROI) of your marketing campaigns. With Instapage's robust platform, marketers can leverage high-converting templates and comprehensive tools to boost conversions and drive results. This guide outlines the process of using Instapage for your landing page needs.

Understanding the importance of landing pages

Landing pages serve as focal points for your advertising efforts and significantly impact visitor conversion rates. They are designed specifically to promote offers and encourage actions such as signup or purchase.

  1. Focused messaging: Landing pages generate targeted audiences, ensuring that your messages are clear and enticing.
  2. Optimized design: A well-structured layout combined with lead generation elements increases user engagement.
  3. Performance tracking: Instapage provides analytics tools to measure the effectiveness of landing pages and optimize them accordingly.

Step 1: Choose the right template

Instapage offers over 100 high-converting templates tailored for various industries. Selecting a template that resonates with your target audience is essential to capture their attention.

  1. Customization: Easily customize template attributes such as colors, graphics, and content to fit your brand identity.
  2. Mobile responsiveness: Ensure your chosen template is optimized for mobile to cater to the growing number of mobile users.
  3. Conversion-focused: Select layouts specifically designed to guide visitors toward completing desired actions.

Step 2: Customize your landing page

After choosing a template, tailor your landing page to address the unique pain points of your audience. Instapage provides tools for dynamic text replacement and personalized content delivery.

  1. Compelling visuals: Utilize attractive images and videos that relate to your offering to keep visitors engaged.
  2. Persuasive copy: Create strong headlines and persuasive body text that clearly communicate the benefits of your offer.
  3. Call-to-action (CTA): Use eye-catching buttons and concise prompts that encourage visitor actions.

Effective landing pages do not stop at design and content; they also require regular optimization. Monitor performance using the built-in analytics dashboard and conduct A/B tests to see which elements perform better.

Following these steps can significantly improve your landing page effectiveness. Remember, creating a landing page is only the beginning — continuous testing and optimizing are key to achieving long-term success.

Start building your high-converting landing page on Instapage today and see immediate improvements in your marketing campaign results. Take the first step toward maximizing your campaign’s effectiveness.

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