Customize the pre-created pricing page template for shoppers

No matter your background, you can easily build landing pages. Simply find the right pricing page template for shoppers and adjust it to your needs!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to maximizing ROI with Instapage's landing page and CRO platform

Effective digital marketing hinges on your ability to create high-converting landing pages. Instapage stands out as an all-in-one solution, offering marketers unprecedented control to accelerate and optimize their campaigns. Follow this step-by-step guide to leverage Instapage's features, ensuring your landing pages deliver maximum ROI.

Understanding Instapage's capabilities

Instapage provides a comprehensive suite of tools essential for creating effective landing pages. Its vast library of over 100 templates ensures that you can quickly construct appealing and optimized pages that resonate with your target audience. Moreover, features like A/B testing, heatmaps, and analytics help refine your approach based on real-time data.

  1. High-converting templates: Choose from over 100 pre-built designs tailored for various industries.
  2. Built-in optimization tools: Leverage A/B tests and heatmaps to improve on-page performance effortlessly.
  3. Personalization features: Use dynamic text replacement and AdMaps for a tailored user experience.

Step 1: Launch your first landing page

Creating a landing page with Instapage is straightforward. Begin by selecting a template that fits your campaign's theme, and customize it using intuitive drag-and-drop tools. Ensure that the design aligns with your brand and effectively captures your audience's attention.

  1. Select a template: Choose a layout that matches your campaign goals.
  2. Customize your content: Use the editing tools to insert images, videos, and text that highlight your value proposition.
  3. Integrate lead generation forms: Add easy-to-use forms to capture visitor information for follow-up.

Step 2: Optimize your landing pages

Once your landing page is live, it's crucial to focus on optimization. Utilize the built-in experimentation tools to track user behavior. Employ heatmaps to observe where users are engaging and adapt your layout accordingly to guide them toward your desired action.

  1. Conduct A/B testing: Test different headlines or images to see what resonates best with your audience.
  2. Analyze heatmap data: Adjust your design based on visitor interactions to better capture their attention.
  3. Leverage analytics: Use Instapage's dashboard to monitor performance metrics such as conversion rates.

Step 3: Personalize user experiences

To increase engagement, personalize the visitor experience. Instapage allows you to deliver tailored content based on user segments. Use tools like dynamic text replacement and AdMaps to ensure that your landing pages speak directly to the needs of different audience segments.

By following these steps, you can create landing pages that not only attract visitors but convert them into leads and customers, effectively maximizing your ROI.

Ready to transform your digital marketing campaigns? Start using Instapage today to create high-converting, personalized landing pages and witness your ROI soar.

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