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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective step-by-step guide for using Instapage's landing page and CRO platform

Harnessing the power of Instapage's landing page and conversion rate optimization (CRO) tools can dramatically enhance your digital marketing campaigns. With its array of features, you can create personalized landing pages that engage your target audience, optimize conversion rates, and ultimately drive higher ROI. This guide breaks down the process of utilizing Instapage effectively to boost your marketing efforts.

Understanding the core features of Instapage

Instapage offers a comprehensive suite designed to assist marketers in various verticals such as business services, tech, education, and more. Each feature is tailored to enhance the efficiency of landing page creation and optimization. Key functionalities include:

  1. Over 100 expertly-designed templates that can be tailored to suit specific campaigns.
  2. Built-in A/B testing for experimenting with different page designs and messages.
  3. Collaborative tools that streamline the page review process among team members and stakeholders.

Step 1: Creating your landing page

The first step in utilizing Instapage is to create a landing page that aligns with your campaign objectives. Follow these steps:

  1. Choose a template that reflects your brand identity and the objective of your campaign.
  2. Utilize the intuitive drag-and-drop builder to customize layouts and add lead generation elements.
  3. Incorporate engagement-enhancing elements such as headlines, images, and call-to-action buttons.

Step 2: Optimizing for conversions

Once your landing page is created, the next focus is optimizing it for higher conversion rates. Here’s how:

  1. Implement built-in heatmaps to analyze user behavior on your page.
  2. Conduct A/B tests on different elements, such as headlines and images, to determine what resonates with visitors.
  3. Monitor analytics through Instapage’s dashboard to measure performance metrics effectively.

Step 3: Personalizing your content

Finally, personalizing content based on audience insights can greatly improve engagement. Consider these strategies:

  1. Use dynamic text replacement to tailor messages to specific audiences visiting the page.
  2. Align your advertising campaigns with the right landing pages using AdMaps to optimize user experience.
  3. Analyze audience-specific metrics to refine and personalize future campaigns.

By following these steps, marketers can fully leverage the capabilities of Instapage to maximize the effectiveness of their campaigns.

Start transforming your digital marketing strategy with Instapage today. Discover the power of landing page optimization and watch your conversions soar.

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