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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate guide to landing page creation with Instapage

Creating effective landing pages is crucial for maximizing your ROI in digital marketing. Instapage provides marketers with powerful tools and templates that help streamline the process, whether you're part of a large team or a solo marketer. This guide outlines the essential steps for creating high-converting landing pages tailored to your audience.

Understanding the fundamentals of landing pages

Landing pages are designed to convert visitors into leads or customers. Unlike traditional web pages, they focus on a single call-to-action (CTA), allowing you to optimize your marketing efforts. Understanding various types of landing pages can help you choose the right design for your campaign.

  1. Lead capture pages: These pages collect information from visitors, crucial for lead generation.
  2. Sales pages: Focused on conversion, these pages guide users towards making a purchase.
  3. Event registration pages: Tailored for gathering sign-ups for webinars or events.

Step 1: Choose the right template

Start by selecting a high-converting template from Instapage’s library. Being able to access 100+ ready-to-use templates means you can quickly find one that suits your brand and objectives. Look for templates designed for your specific industry, like education or financial services, to enhance relevance.

Step 2: Customize your landing page

Customization is key to creating a unique landing page. Utilize Instablocks and the intuitive drag-and-drop builder to personalize elements.

  1. Incorporate dynamic text replacement to tailor messages for different audience segments.
  2. AdMaps can align your advertisements with specific landing page content, improving overall consistency.
  3. Ensure your images and CTAs are prominent to grab attention immediately.

Step 3: Optimize for conversions

Once your landing page is set up, leverage Instapage’s optimization features to drive conversions. Conduct A/B testing to compare variations and use heatmaps to understand user behavior.

  1. Analyze user interaction through heat maps to see where visitors click and how they navigate.
  2. Implement A/B tests comparing different versions of your page to see which performs better.
  3. Use the analytics dashboard to track performance metrics and adjust your strategy accordingly.

By following these steps and utilizing Instapage's comprehensive features, you can create landing pages that significantly boost your marketing performance.

Start building your landing pages with Instapage today and watch your conversion rates soar. Visit Instapage to explore our templates and optimization tools.

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