Create your pricing page template for online business

Expand your reach with an easily customizable pricing page template for online business. Create landing pages with no design software needed.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating an effective pricing page template for online business

Crafting a well-optimized pricing page is crucial for any online business wanting to convert visitors into customers. Instapage's landing page templates provide the necessary tools to create visually appealing and high-converting pricing page templates. With Instapage, you can easily leverage over 100 templates customized for quick deployment, ensuring your pricing page captures leads and drives results effectively.

Understanding the importance of a pricing page

A pricing page is often the last stop for potential customers before they make a purchase decision. An effective pricing page offers clarity on product features and corresponding prices, helping eliminate any confusion or hesitancy a buyer may have. Here are three reasons why a well-designed pricing page is essential:

  1. 1. Clarity: Clearly outlines product or service offerings, enabling users to make informed choices.
  2. 2. Transparency: Builds trust by providing honest pricing without hidden fees.
  3. 3. Call-to-action: Encourages users to take action by integrating persuasive CTAs that guide them toward purchase.

Step 1: Choose your template

Instapage offers an array of customizable templates that help streamline your landing page creation process. Begin by selecting a pricing page template that resonates with your brand's identity. Consider these elements:

  1. 1. Design consistency: Choose a template that aligns with your overall brand design.
  2. 2. Customization options: Look for templates that can be easily modified without any coding knowledge.
  3. 3. Mobile responsiveness: Ensure the template is optimized for mobile devices to cater to users on the go.

Step 2: Tailor your offer

Once you've selected a template, it's time to personalize your pricing page. This step involves adjusting the content to meet the specific needs of your target audience. Incorporate elements such as:

  1. 1. Clear pricing structure: Detail various pricing tiers or packages to cater to different customer needs.
  2. 2. Value propositions: Highlight the unique benefits of each package to persuade potential buyers.
  3. 3. Testimonials: Include customer reviews to build credibility and trust.

Step 3: Optimize for conversions

The final step is optimizing your pricing page to ensure it drives conversions. Utilize Instapage's built-in optimization features. This includes setting up A/B tests and analyzing performance metrics. Focus on:

  1. 1. Heatmap analysis: Understand where users are clicking and adjust elements for better engagement.
  2. 2. A/B testing: Compare different pricing structures or CTAs to identify what resonates best with your audience.
  3. 3. Call-to-action placement: Experiment with CTA locations to find the most effective positioning.

In conclusion, creating an effective pricing page can significantly impact your online business success. Instapage offers a variety of tools to help marketers build, optimize, and personalize their pricing pages efficiently.

Ready to boost your online business? Sign up for Instapage today and discover how you can create high-converting pricing pages effortlessly.

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