Create your pricing page template for Builders
Master your online marketing with this builder for pricing page template for Builders. Try more tools to create an immaculate landing page.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
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A step-by-step guide to using the pricing page template for builders
Creating an effective pricing page is crucial for converting visitors into customers, especially for builders. Instapage's pricing page templates provide the perfect foundation for optimizing your landing pages, empowering your marketing efforts with high-converting designs tailored to your audience.
Understanding the importance of a pricing page
A well-crafted pricing page serves as a key component of your marketing strategy. It communicates value propositions clearly and helps guide potential clients through their buying journey. Here are three essential functions of an effective pricing page:
- Showcase pricing options: Clearly present different pricing tiers and what they include to help customers choose the best fit for their needs.
- Highlight unique selling points: Emphasize features that differentiate your services, reinforcing your competitive advantage.
- Incorporate testimonials: Leverage social proof to enhance credibility and reassure potential clients of their investment.
Step 1: Selecting a pricing page template
To get started, choose from Instapage’s extensive library of 100+ customizable pricing page templates. This allows you to select a design that aligns with your brand image and resonates with your target audience.
Step 2: Customizing your pricing information
After selecting a template, it's time to customize your content. Consider these factors:
- Pricing tiers: Clearly outline each tier's features and benefits, ensuring that they are easy for visitors to compare.
- Visual appeal: Use engaging visuals and call-to-action buttons to guide users towards making a decision.
- Clear language: Avoid jargon and use simple, persuasive language that matches the audience's understanding.
Step 3: Optimizing for conversions
Once your pricing page is set up, it’s critical to continuously optimize it for conversions. Effective strategies include:
- A/B testing: Regularly test different elements, such as colors, headlines, and layouts to find the most compelling combinations.
- Analytics tracking: Use Instapage’s analytics tools to monitor user behavior and make data-driven decisions.
- Feedback collection: Solicit feedback from users to identify areas of improvement and enhance user experience.
Implementing these steps will result in a compelling pricing page that not only showcases your offerings but also maximizes conversion potential.
Ready to elevate your pricing strategy? Start using Instapage's customizable templates today to create a high-performing pricing page that boosts your ROI.
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