Utilize Instapage's template optimized for Microsoft Surface Laptop and simplify your pre-order page creation workflow

Design using a responsive pre-order page template that delivers a flawless experience on Microsoft Surface Laptop. Try Instapage today!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective Pre-order page template optimized for Microsoft Surface Laptop

Creating a well-structured pre-order page can significantly enhance the customer experience, especially for high-demand products like the Microsoft Surface Laptop. Instapage provides specialized landing page templates that cater to the unique needs of pre-order campaigns, ensuring your marketing strategies are not only effective but also optimized for conversion.

Understanding the importance of a dedicated pre-order page

A dedicated pre-order page allows businesses to streamline their sales process and capture valuable customer information. This section will explore the key reasons to use a pre-order page including:

  1. Early customer engagement: Capture customer interest and commitment before product launch.
  2. Increased urgency: Create a sense of scarcity which can drive quicker purchasing decisions.
  3. Data collection: Gather information on potential buyers to tailor marketing efforts post-launch.

Step 1: Choosing the right template for your pre-order page

Select from Instapage's extensive library of landing page templates tailored specifically for pre-order campaigns. Elements to focus on while selecting a template include:

  1. Visual appeal: Choose designs that are modern and resonate with the Microsoft Surface brand.
  2. Call-to-action placements: Ensure CTAs are strategically positioned to maximize conversions.
  3. Mobile responsiveness: Verify the template adapts well on various devices to reach a broader audience.

Step 2: Customizing your pre-order page elements

Customization is key to making your pre-order page truly reflective of your brand. Focus on the following components:

  1. Personalized content: Use dynamic text replacement to speak directly to your target audience's needs.
  2. Lead generation forms: Implement short and effective forms to gather customer data seamlessly.
  3. Clear product details: Highlight features, benefits, and expected delivery timelines to inform potential customers.

Step 3: Optimizing for conversions

Once your page is ready, the next crucial step is optimization. Here are a few strategies:

  1. A/B testing: Test different headlines, designs, and elements to see what resonates best with your audience.
  2. Analytics tracking: Use built-in tools to monitor performance and adjust based on customer behavior.
  3. Customer feedback loops: Implement feedback options to improve future pre-order campaigns.

Having an optimized pre-order page can dramatically increase your sales and enhance customer satisfaction. With the right tools and strategies, you can ensure a successful launch.

Ready to boost your pre-order campaign? Start using Instapage today to create a landing page that captures attention and drives conversions!

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