Build your pre-launch page template optimized for Epic

Make sure your audience views your landings the way you intended and create pre-launch page template optimized for Epic

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating a powerful pre-launch page template optimized for Epic

A well-designed pre-launch page is essential for capturing attention and generating leads before a product launch. Instapage's pre-launch page templates are designed to maximize conversions through intuitive layouts and strategic call-to-action elements. Using our high-converting templates, you can create an engaging experience that resonates with your audience and fuels excitement for your upcoming product.

Understanding the importance of pre-launch pages

Pre-launch pages allow you to build an audience and generate leads before your product is officially available. They serve multiple purposes, such as:

  1. Creating anticipation: Highlight your product's unique features and benefits to spark interest.
  2. Capturing leads: Use engaging forms to collect customer information, which can be invaluable for follow-up marketing.
  3. Feedback collection: Early landing pages can help assess market sentiment and gather valuable customer insights.

Step 1: Choose the right pre-launch template

Begin by selecting a pre-launch page template that fits your brand image. Instapage offers a collection of over 100 templates that are customizable. Considerations include:

  1. Visual appeal: Choose colors and images that reflect your brand culture and product.
  2. User-friendliness: All templates come with sections designed for optimum navigation to ensure a seamless user experience.
  3. Adaptability: Templates should be mobile responsive to cater to audiences on various devices.

Step 2: Personalize your content for the target audience

Building a connection with your audience is crucial. Customize your messaging to align with the needs and interests of your target market by:

  1. Utilizing dynamic text replacement: Tailor messaging for different audience segments to improve relevance.
  2. Incorporating audience-specific offers: Provide tailored incentives relevant to the specific verticals you are targeting.
  3. Employing focused headlines: Use clear, compelling headings that convey value immediately.

Step 3: Monitor performance and optimize

Once your pre-launch page is live, continuously monitor its performance using Instapage's analytics dashboard. Key metrics to focus on include:

  1. Conversion rates: A percentage that indicates the effectiveness of your lead capture strategies.
  2. Engagement data: Analyze how visitors interact with your pre-launch content and adjust based on their behavior.
  3. A/B testing results: Experiment with different elements such as headlines, images, and calls-to-action to determine the most effective approach.

By following these steps, you can harness the capabilities of Instapage to create an optimized pre-launch page that engages and converts audiences effectively.

Ready to get started? Explore Instapage's pre-launch templates today and watch your conversions soar as you prepare for a successful product launch!

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