Build your pre-launch page template optimized for Epic
Make sure your audience views your landings the way you intended and create pre-launch page template optimized for Epic

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
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Creating a powerful pre-launch page template optimized for Epic
A well-designed pre-launch page is essential for capturing attention and generating leads before a product launch. Instapage's pre-launch page templates are designed to maximize conversions through intuitive layouts and strategic call-to-action elements. Using our high-converting templates, you can create an engaging experience that resonates with your audience and fuels excitement for your upcoming product.
Understanding the importance of pre-launch pages
Pre-launch pages allow you to build an audience and generate leads before your product is officially available. They serve multiple purposes, such as:
- Creating anticipation: Highlight your product's unique features and benefits to spark interest.
- Capturing leads: Use engaging forms to collect customer information, which can be invaluable for follow-up marketing.
- Feedback collection: Early landing pages can help assess market sentiment and gather valuable customer insights.
Step 1: Choose the right pre-launch template
Begin by selecting a pre-launch page template that fits your brand image. Instapage offers a collection of over 100 templates that are customizable. Considerations include:
- Visual appeal: Choose colors and images that reflect your brand culture and product.
- User-friendliness: All templates come with sections designed for optimum navigation to ensure a seamless user experience.
- Adaptability: Templates should be mobile responsive to cater to audiences on various devices.
Step 2: Personalize your content for the target audience
Building a connection with your audience is crucial. Customize your messaging to align with the needs and interests of your target market by:
- Utilizing dynamic text replacement: Tailor messaging for different audience segments to improve relevance.
- Incorporating audience-specific offers: Provide tailored incentives relevant to the specific verticals you are targeting.
- Employing focused headlines: Use clear, compelling headings that convey value immediately.
Step 3: Monitor performance and optimize
Once your pre-launch page is live, continuously monitor its performance using Instapage's analytics dashboard. Key metrics to focus on include:
- Conversion rates: A percentage that indicates the effectiveness of your lead capture strategies.
- Engagement data: Analyze how visitors interact with your pre-launch content and adjust based on their behavior.
- A/B testing results: Experiment with different elements such as headlines, images, and calls-to-action to determine the most effective approach.
By following these steps, you can harness the capabilities of Instapage to create an optimized pre-launch page that engages and converts audiences effectively.
Ready to get started? Explore Instapage's pre-launch templates today and watch your conversions soar as you prepare for a successful product launch!
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