Find the best pre-launch page template for Video Games

Discover our vast library and find your perfect pre-launch page template for Video Games. See how easy it is to improve your conversions with Instapage!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An essential guide to the pre-launch page template for video games

Creating a compelling pre-launch page is vital for generating buzz around your video game. Instapage's landing page templates provide versatile and professional layouts that cater specifically to the gaming industry, helping you capture leads and build excitement before your launch.

Understanding the importance of a pre-launch page

A pre-launch page serves as your game's first impression, allowing you to communicate key information and engage potential players. This page can create anticipation and establish a brand identity before your official launch. With our intuitive design options, you can showcase trailers, character features, and game mechanics effectively.

  1. Create excitement: Generate buzz about your upcoming game release through strategically placed countdowns and teaser trailers.
  2. Collect leads: Use lead generation forms to build your email list for future promotional campaigns and updates.
  3. Enhance visibility: Optimize your pre-launch page for search engines to attract organic traffic and make it easier for prospective players to find your game.

Step 1: Choose the right pre-launch template

Selecting the perfect template sets the foundation for your pre-launch marketing strategy. Look for templates that allow high customization to resonate with your game's unique theme.

Step 2: Optimize for audience engagement

To attract and retain interest, include captivating visuals alongside compelling copy about your game's storyline, mechanics, and unique features.

  1. Include screenshots: High-quality images or gameplay screenshots can vividly represent the gaming experience.
  2. Add trailers: Embed trailers to give visitors an engaging glimpse into your game’s world and storyline.
  3. Use CTAs effectively: Incorporate prominent calls-to-action that prompt visitors to subscribe for updates or share the page on social media.

Step 3: Monitor performance and iterate

Regularly assess the performance of your pre-launch page. Utilize Instapage's built-in analytics tools to track visitor behavior and make informed adjustments to maximize conversions.

  1. Utilize A/B testing: Experiment with different page designs and content to determine what resonates best with your audience.
  2. Analyze heatmaps: Gain insights into user interaction and optimize your layout based on on-page behavior.
  3. Review engagement metrics: Keep track of email sign-ups and shares to enhance your strategy continuously.

By effectively leveraging a pre-launch page using Instapage, you position your video game for greater anticipation and success.

Ready to create your own pre-launch page? Start with Instapage today to access professionally designed templates and innovative features that help turn your vision into reality!

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