Simplify your digital marketing with pre-launch page template for home improvement stores

Create a custom pre-launch page template for home improvement stores and let your future clients know about the best offers for them.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to the pre-launch page template for home improvement stores

Successfully launching a home improvement store begins with a strong online presence. Instapage provides pre-launch page templates that effectively capture user interest and lead to higher conversions. By utilizing these templates, your marketing initiatives can reach their full potential, from lead generation to completed sales.

Understanding the importance of a pre-launch page

A pre-launch page is essential for generating excitement and anticipation before your home improvement store goes live. This dedicated landing page allows you to capture leads, create a mailing list, and gather outstanding interest in your offerings. Key features include:

  1. Lead generation: Capture visitor information to build a customer database for future marketing efforts.
  2. Engagement: Use compelling visuals and informative content to keep potential customers interested.
  3. Data collection: Analyze visitor behavior to refine your offerings and make improvements before the launch.

Step 1: Choosing the right pre-launch template

Select a pre-launch template that aligns with your brand identity and resonates with your target audience. Consider the following aspects:

  1. Visual appeal: Ensure the design is modern and appealing to attract visitors.
  2. Functionality: Choose templates that support lead generation and have built-in forms.
  3. Customization: Opt for templates that can be easily tailored to reflect your brand's unique message.

Step 2: Crafting compelling content

To ensure your pre-launch page converts visitors into leads, your content must be engaging and informative. Focus on these aspects:

  1. Clear value proposition: Articulate what makes your home improvement store unique and invite action.
  2. High-quality images: Use visuals that showcase your products and services effectively.
  3. Call-to-action (CTA): Include a strong, clear CTA that encourages visitors to sign up for updates.

Step 3: Optimizing for conversions

After launching your pre-launch page, regularly assess its performance. Use these strategies to optimize conversions:

  1. A/B testing: Experiment with different headlines, images, and CTAs to find the most effective combinations.
  2. Analytics tracking: Monitor metrics such as click-through rates and lead captures to gauge performance.
  3. Feedback mechanisms: Utilize visitor feedback to improve your page every step of the way.

Implementing these steps will ensure a successful pre-launch strategy, setting the foundation for a thriving home improvement store.

Get started today with Instapage’s extensive library of customizable pre-launch templates and watch your future home improvement store thrive.

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