Try how easy it is to work with pre-launch page template for custom software development companies

Reach out to the right audience with pre-launch page template for custom software development companies

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A powerful pre-launch page template for custom software development companies

Launching a new software solution requires meticulous planning and execution, and having an effective pre-launch page template can significantly enhance your marketing efforts. Instapage offers robust landing page solutions tailored for custom software development companies, equipping marketers with the tools necessary to create high-converting pages that generate leads and maximize ROI.

Understanding the importance of a pre-launch page

A pre-launch page serves as an essential marketing tool to build anticipation and collect leads before your software goes live. By utilizing Instapage's all-in-one landing page platform, businesses can streamline their marketing efforts. Key advantages include improved lead generation, heightened visibility, and the opportunity to gauge public interest.

  1. Generate buzz before launch: Create excitement around your upcoming software by sharing features and benefits to encourage sign-ups.
  2. Capture leads: Use lead generation elements like forms to collect contact information from potential users who are interested.
  3. Conduct market research: Analyze the metrics from your pre-launch page to understand customer preferences and improve your final product.

Step 1: Choose an adaptable template

Start by selecting from Instapage's vast library of 100+ high-converting templates specifically designed for the tech and software sector. Choosing the right template ensures that your unique brand identity shines through while adhering to conversion-focused practices.

Step 2: Personalize your content

Effective content personalization is key to engaging potential customers. Use Dynamic Text Replacement (DTR) to tailor messages and specific headlines based on user segments, providing a personalized experience that resonates.

  1. Utilize audience personas: Create tailored messages for different target segments, increasing the chances of conversions.
  2. Incorporate real-time feedback: Use analytics to track visitor behavior and adjust content accordingly.
  3. Highlight USPs: Clearly present your software's unique selling propositions in a way that speaks directly to potential users.

Step 3: Optimize for conversions

Once your page is live, continuous optimization is crucial. Take advantage of A/B testing and built-in heatmaps provided by Instapage to analyze user interaction and adapt your approach for higher conversion rates.

  1. A/B testing headlines: Experiment with different headlines to see which resonates best with your audience.
  2. Button placements: Test various locations for CTAs to find the most effective position for clicks.
  3. Monitor engagement metrics: Use analytics dashboards to measure interactions and refine your strategies accordingly.

By implementing these steps, custom software development companies can effectively leverage Instapage's landing page platform to generate leads and boost pre-launch excitement.

Ready to take your pre-launch marketing to the next level? Start using Instapage today to create stunning pages that maximize your software's launch potential!

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