Create your pre-launch page template for Builders

Master your online marketing with this builder for pre-launch page template for Builders. Try more tools to create an immaculate landing page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

An effective pre-launch page template for builders

Using a pre-launch page template is crucial for builders who want to generate buzz before their project goes live. Instapage’s landing page templates are designed to capture lead information and create excitement around your upcoming offerings, ensuring you maximize engagement and conversions prior to launch.

Understanding the importance of a pre-launch page

A pre-launch page serves several essential functions in your marketing strategy. It not only helps in building anticipation among your audience but also allows you to gather valuable leads before your official launch. This strategy can significantly amplify your outreach efforts.

  1. Creates anticipation: A well-crafted pre-launch page generates excitement, letting potential customers know something big is coming.
  2. Collects leads: Use lead generation forms to capture email addresses of interested visitors, allowing you to nurture these leads.
  3. Gathers feedback: Early interaction can inform your final adjustments and marketing strategy based on audience interest.

Step 1: Selecting the Right Template

Choose a pre-launch page template that aligns with your brand and resonates with your audience. Instapage offers a variety of customization options to match your specific needs.

Step 2: Customizing Your Page

Once you have selected a template, it is important to personalize the content to reflect your brand's voice and connect with your audience.

  1. Tailor visuals: Use images or videos that resonate with your target demographic, reflecting the project's nature.
  2. Craft compelling headlines: Ensure your main message is clear and invites visitors to take action.
  3. Integrate lead magnets: Consider including an incentive, like an early access opportunity, to encourage email sign-ups.

Step 3: Promoting Your Pre-launch Page

After creating your pre-launch page, promote it effectively. Utilize various channels to direct traffic and inform your target audience about the upcoming launch.

  1. Leverage social media: Share the page across your social channels with compelling posts and visuals.
  2. Email campaigns: Send out announcements to your existing email list inviting them to check out the pre-launch.
  3. Partnerships: Collaborate with influencers or industry partners to reach a wider audience and drive traffic to your page.

Implementing a strong pre-launch page is a strategic approach to increasing interest and collecting leads prior to your project's reveal. By following these steps and leveraging Instapage's templates and tools, you can maximize your outreach efforts successfully.

Ready to launch your project? Start using Instapage to create an effective pre-launch page today and watch your engagement soar!

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