Customize the pre-created pre-launch page template for amateurs

No matter your background, you can easily build landing pages. Simply find the right pre-launch page template for amateurs and adjust it to your needs!

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to the pre-launch page template for amateurs

When preparing to launch a new product or service, using a pre-launch landing page template can be immensely beneficial for marketers. Instapage offers a variety of customizable templates specifically designed to enhance your digital marketing strategy, ensuring that you capture leads, engage potential customers, and maximize conversions before your official launch.

Understanding the importance of pre-launch pages

A pre-launch page serves as a vital tool to generate excitement and anticipation for your upcoming product. It provides critical information while allowing you to measure interest through lead capture. Not only does this help in building your email list, but it also gives you insights into market demand.

  1. Build anticipation: A pre-launch page creates buzz around your product, making future announcements more impactful.
  2. Lead generation: Collect emails from interested parties to engage them later and keep them informed.
  3. Market validation: Gauge interest in your product before launch, allowing adjustments based on potential customer feedback.

Steps to create an effective pre-launch page

To leverage the power of a pre-launch landing page, follow these essential steps:

  1. Choose a suitable template: Start by selecting from Instapage’s 100+ high-converting templates that meet your branding needs and audience expectations.
  2. Personalize your message: Use dynamic text replacement to tailor your copy to resonate with different visitor segments.
  3. Include a strong call-to-action: Ensure your button prompts immediate action, such as 'Sign Up for Updates' or 'Be the First to Know'.

Optimizing your pre-launch page for engagement

Once your page is set up, it's crucial to optimize it for maximum impact:

  1. A/B test different headlines: Experiment with various titles to see which generates more engagement and interest.
  2. Utilize heatmaps: Analyze visitor behavior on your page to identify areas for improvement.
  3. Integrate social proof: Feature testimonials or countdown timers that indicate urgency and validate your product's worth.

By following these steps and leveraging Instapage’s powerful features, you'll be well on your way to launching a successful pre-launch page.

As you embark on this journey, remember that every pre-launch page is an opportunity to engage customers and validate your product concept.

Start crafting your pre-launch page today with Instapage, the ultimate platform for enhancing your digital marketing campaigns and driving leads.

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