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Jumpstart your polished microsite with a customizable template.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing strategy with a polished microsite template

In the competitive landscape of digital marketing, having an effective landing page is crucial for your campaigns. Instapage offers polished microsite templates that are specifically designed to enhance user engagement and conversion rates. These templates provide a professional edge while being easy to customize, making them essential tools for marketers in various sectors such as tech, education, and financial services.

Why choose a polished microsite template?

Opting for a polished microsite template allows marketers to streamline their campaign efforts. Here are a few reasons why these templates stand out:

  1. Time efficiency: Pre-designed layouts save time in the page creation process, enabling quicker deployment of marketing campaigns.
  2. Enhanced user experience: Templates are designed with user journey in mind, encouraging visitors to take action.
  3. Increased conversion rates: A/B testing features built into the platform allow for continuous optimization of landing pages, increasing ROI.

Step 1: Select a template

Start by selecting one of Instapage's over 100 high-converting templates. Consider your target audience and choose a design that resonates with them. Focus on aesthetic elements and functionality that cater specifically to their needs.

Step 2: Customize your content

Next, tailor the template to reflect your brand's identity and messaging. Utilize intuitive drag-and-drop functionality to add elements such as forms, images, and videos.

  1. Imagery: Use high-quality visuals that align with your message and enhance engagement.
  2. Copy: Craft compelling copy that speaks directly to the needs and pain points of your audience.
  3. Call-to-action: Strategically place strong CTAs throughout the microsite to guide users towards decision-making.

Step 3: Optimize for performance

Once your microsite is live, utilize analytics and heatmap tools to monitor performance. Experiment with different elements to find what works best for your audience.

  1. Conduct A/B tests: Try variations of headlines or CTAs to see which elicited the best response.
  2. Use heatmaps: Identify which sections of your microsite attract the most attention, and optimize accordingly.
  3. Track metrics: Monitor your page's performance using the analytics dashboard for insight into user behavior and engagement.

By following these steps, you can successfully utilize Instapage's polished microsite templates to enhance your digital marketing campaigns.

Ready to take your marketing campaigns to the next level? Explore Instapage's offerings and start maximizing your ROI today!

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