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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your ROI with Instapage landing pages and optimization features

Instapage stands out as a leading landing page and conversion rate optimization platform tailored for marketing departments across various verticals in the USA. With its powerful tools and features, Instapage helps marketers efficiently accelerate their campaigns, optimize performance, scale operations, and ultimately maximize return on investment.

Why choose Instapage for your landing pages?

Instapage is designed with versatility in mind, offering an extensive library of over 100 ready-to-use templates and lead generation elements. This makes it an ideal choice for marketing professionals in business services, tech, and other sectors looking to establish effective online presences. The platform’s intuitive builders make it easy to create high-converting landing pages without needing coding skills.

  1. High-converting templates: Built with proven marketing strategies to ensure effectiveness.
  2. Pre-built lead generation elements: Quickly implement form fields and CTAs to gather leads.
  3. User-friendly interface: Even beginners can navigate and utilize the platform with ease.

Steps to create your first landing page

Creating a landing page on Instapage is a seamless process that involves a few simple steps. First, choose a template that aligns with your campaign goals. Then, customize the design according to your branding and message.

  1. Select a relevant template: Browse through the extensive collection and pick one that resonates with your audience's needs.
  2. Customize your content: Personalize the text, images, and lead forms to reflect your specific campaign.
  3. Preview and publish: Check mobile responsiveness and overall aesthetics before launching your page live.

Optimizing landing pages for conversion

Optimization is critical for ensuring that your landing pages perform at their best. Instapage allows you to conduct A/B testing and analyze visitor behavior with heatmaps. This helps identify which elements of your page are working and which need adjustments.

  1. A/B testing capabilities: Experiment with different headlines, images, or layouts to see what converts best.
  2. Heatmaps for user behavior: Understand how visitors interact with your pages to optimize layout and content.
  3. Analytics integration: Keep track of conversions and engagement metrics to inform future strategies.

By leveraging these features, marketers in varied industries can expect higher conversion rates and better campaign performance.

Moreover, Instapage's collaboration tools enable teams to work together effectively, streamlining the production and review process. This ensures that every landing page is meticulously crafted and aligned with marketing objectives.

Start transforming your marketing campaigns today with Instapage. Join for free and see for yourself how easy it is to create landing pages designed to convert.

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