Utilize our PHP-optimized templates to deliver a consistent and engaging user experience every time

Leverage our intuitive page builder and high-converting PHP optimized business website template.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to optimizing your marketing campaigns with Instapage

Instapage is the most powerful landing page and conversion rate optimization (CRO) platform that can significantly enhance your digital marketing strategies. This guide will walk you through the essential steps to leverage Instapage to its full potential, ensuring your landing pages capture leads and drive conversions effectively.

Understanding the importance of landing pages

A landing page serves as the critical entry point for potential customers, making it essential to have a well-optimized page that clearly communicates your offer. Instapage provides over 100 high-converting templates that not only look great but are designed based on proven marketing principles. By utilizing these templates, you can ensure that your landing pages are immediately aligned with your target audience's needs and preferences.

  1. Focused messaging: Each landing page should have a clear call-to-action (CTA) that drives users toward a specific goal.
  2. Visual appeal: High-quality images and clean design enhance user experience and retention.
  3. Mobile optimization: Ensure your landing pages are responsive to cater to the growing number of mobile users.

Step 1: Creating your first landing page with Instapage

The process of building your first landing page on Instapage is straightforward, thanks to its intuitive drag-and-drop interface. Follow these simple steps to get started:

  1. Choose a template: Select from 100+ pre-designed templates that fit your campaign goals.
  2. Customize your content: Use the text and image editing tools to tailor the page to your message.
  3. Publish securely: Once finalized, publish your landing page with a custom domain to maintain brand consistency.

Step 2: Optimization for higher conversions

Once your landing page is live, use Instapage's built-in experimentation features to optimize for conversions. A/B testing your content can provide insights into what resonates best with your audience. Focus on these areas:

  1. Headline variations: Test different headlines to see which garners more attention.
  2. CTA button placements: Experiment with various button locations to determine optimal conversion points.
  3. Image testing: Substituting images can significantly impact user engagement and conversion rates.

Step 3: Personalization and collaboration

Personalization is key to connecting with your audience. Instapage enables you to create personalized content for different segments of your clientele. Use the following functionalities:

  1. Dynamic text replacement: Tailor your messaging dynamically based on user keywords.
  2. AdMaps: Align specific ads with unique landing pages to enhance relevance.
  3. Collaboration tools: Work with team members in real-time to optimize your content before launch.

By following these steps, you can effectively create landing pages that not only attract visitors but also convert them into customers.

Ready to elevate your marketing campaigns? Start using Instapage today to build powerful landing pages that maximize ROI and enhance customer engagement.

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