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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your ROI with Instapage: An ultimate guide to landing page success

Instapage offers a powerful and flexible platform to create high-performing landing pages that can significantly enhance your digital marketing campaigns. This guide will walk you through the essential features and strategies you can use to optimize your landing pages, ultimately enabling you to accelerate conversions and maximize your return on investment.

Understanding the importance of a dedicated landing page

A dedicated landing page is crucial for any marketing campaign as it directly caters to your audience's specific interests and needs. Key benefits include improved conversion rates, targeted messaging, and enhanced user experience. Ensuring that your landing pages are optimized for the particular campaign will lead to higher engagement and conversion rates.

  1. Consistent messaging: Aligns the page's content with your ad campaigns to engage visitors.
  2. Focused call-to-action: Increases the likelihood of customer action, such as signing up or making a purchase.
  3. Better tracking and analytics: Provides clear data on the effectiveness of your marketing efforts.

Step 1: Choose the right template

Begin by selecting one of Instapage's 100+ high-converting landing page templates tailored to suit various industries and campaign goals. Each template is designed with conversion in mind and can be easily customized to fit your brand's identity.

Step 2: Craft compelling content

Your landing page content should resonate with your target audience. Consider these points:

  1. Clear value proposition: Explain what you offer and why it matters to the user.
  2. Engaging headlines: Capture attention immediately with bold and precise wording.
  3. Visual elements: Use relevant images and videos to support your message and keep visitors engaged.

Step 3: Optimize for conversions

Utilize Instapage's built-in experimentation features to run A/B tests and understand user behavior. Focus on improving the following elements:

  1. Calls-to-action: Ensure your buttons stand out and are placed strategically on the page.
  2. Page load speed: Utilize optimization tools to enhance the speed of your landing page.
  3. Mobile responsiveness: Ensure a seamless experience for users on all devices.

Following these steps will help you harness the full potential of your landing pages to enhance the efficacy of your marketing campaigns.

Ready to transform your marketing efforts? Start building your high-converting landing pages today with Instapage!

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