Create pastel competition website from scratch using our lead-focused templates
Drive more leads with Instapage pastel competition website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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A step-by-step guide to using Instapage for landing page optimization
Instapage is designed for marketers across various sectors, including Business Services, Marketing & Advertising, and SaaS. Its powerful landing page and conversion rate optimization tools are crucial for driving higher ROI in your digital marketing campaigns. This guide outlines the essential steps to leverage Instapage's features effectively.
Step 1: Choose your landing page template
Selecting the right template is the foundation for success. Instapage offers over 100 high-converting templates tailored to various industries. Each template is optimized for conversions and can be customized effortlessly.
- Choose based on design: Align the template with your brand's aesthetic.
- Consider your goal: Pick a template designed for lead generation if your focus is on capturing leads.
- Mobile-friendly designs: Ensure the selected template is responsive for mobile users.
Step 2: Customize your landing page
Once you have chosen a template, customizing it to reflect your brand and message is essential. With Instapage's intuitive builder, you can adjust text, images, and lead generation elements quickly.
- Utilize dynamic text replacement: Personalize your landing page content to match ad campaigns or user queries.
- Incorporate lead capture forms: Make it easy for visitors to engage without friction.
- Add compelling visuals: Use high-quality images and videos to enhance your message.
Step 3: Optimize for conversions
Optimization is key to driving results. Take advantage of Instapage's built-in features to ensure your landing page is performing at its highest potential.
- Conduct A/B tests: Test different elements and layouts to determine what resonates most with your audience.
- Utilize heatmaps: Analyze visitor behavior to identify areas of improvement.
- Leverage analytics: Monitor your performance with the dashboard to track metrics and adjust strategies.
Following these steps will significantly enhance your landing page effectiveness and directly improve your campaign's ROI.
To learn more about harnessing the power of Instapage for your digital marketing needs, start exploring today with a free trial!
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