Create pastel comparison website from scratch using our lead-focused templates
Drive more leads with Instapage pastel comparison website template built to maximize conversions. Easy customization - no designer or coding skills needed.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
Create high-converting landing pages with Instapage
Whether you're in business services, education, or tech, landing pages play a crucial role in your marketing endeavors. Instapage is designed to help marketers across various industries launch effective campaigns that accelerate growth and maximize ROI. This guide will provide you with step-by-step instructions on how to create landing pages that not only attract visitors but also convert them into leads and customers.
Step 1: Select a high-converting template
Instapage offers over 100 customizable templates tailored for different industries. Selecting the right template is critical as it serves as the foundation of your landing page. Consider the following when choosing a template:
- Industry relevance: Choose a template that resonates with your specific sector to establish immediate trust.
- Conversion goals: Look for layouts designed specifically for lead generation or sales to align with your objectives.
- Design flexibility: Opt for templates that allow easy customization to reflect your brand aesthetic.
Step 2: Customize your landing page
Once you've selected a template, it's time to tailor it to your audience's needs. Use the drag-and-drop builder to add your brand elements, include compelling copy, and adjust visuals.
- Incorporate dynamic text replacement to personalize your messaging based on the traffic source.
- Add high-quality images or videos that resonate with your audience, ensuring they evoke emotion and encourage action.
- Use clear, actionable CTAs that guide visitors on the next steps, like 'Sign Up Now' or 'Get Your Free Trial'.
Step 3: Optimize for conversions
With your landing page set up, it's time to ensure it performs as expected. Utilize Instapage's built-in experimentation features to optimize your page.
- Conduct A/B testing to identify what elements drive higher engagement and conversions, tweaking headlines, images, or CTAs accordingly.
- Analyze heatmaps to understand visitor behavior and make data-driven adjustments to enhance user experience.
- Utilize the analytics dashboard to track performance metrics, ensuring you have clear visibility into your conversion rates.
By following these steps, you can harness the full power of Instapage to create effective landing pages that drive results. Remember, constant optimization is key to staying ahead.
Ready to transform your landing pages? Start your journey with Instapage today!
Discover how Instapage can elevate your marketing campaigns and help you achieve your goals. Sign up now for a free trial and experience the capabilities firsthand!
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