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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Creating high-converting pages with Instapage's landing page platform

Instapage is a powerful landing page and conversion rate optimization (CRO) platform that transforms how marketers execute digital campaigns. It allows for quick setups tailored to various industries such as Tech/SaaS, Education, and Financial Services. With user-friendly tools and comprehensive templates, companies can significantly boost their ROI and optimize conversions.

Understanding Instapage's templates and lead generation elements

With over 100 ready-to-use templates, Instapage provides a strong foundation for any landing page strategy. These templates are designed for high conversions, allowing you to capture leads effectively from the get-go.

  1. High-Converting Layouts: Templates are crafted based on data-driven insights to ensure they resonate with your audience.
  2. Pre-built Lead Gen Elements: Instapage offers forms and call-to-action buttons that are proven to boost lead capture.
  3. Intuitive Builders: The user interface is easy to navigate, allowing fast page launches without needing developer resources.

Steps to create your first landing page

Creating a landing page on Instapage is simplified through an intuitive process that empowers you at every stage.

Optimizing landing pages for better performance

Optimization is crucial for maximizing conversion rates. Use detailed features available in Instapage to test and refine your pages based on user interaction.

  1. Heatmaps: Visualize where visitors engage with your landing page and adjust your content accordingly.
  2. A/B Testing: Trial different versions of your page to find the most effective design and messaging.
  3. Analytics Dashboard: Monitor performance metrics to gain insights into your audience's behavior.

Personalizing content for audience segmentation

Tailor your messaging using personalized content strategies that resonate with different audience segments.

  1. Dynamic Text Replacement: Alter content dynamically based on user data to provide a personalized experience.
  2. AdMaps: Align specific advertisements to corresponding pages to ensure a seamless journey for visitors.
  3. Audience-Level Metrics: Track how different audience segments respond to your campaigns using advanced data tools.

In conclusion, Instapage equips marketers with the necessary tools to expedite, enhance, and elevate their landing page creation and optimization.

Ready to elevate your digital marketing strategy? Sign up for Instapage today and start transforming your landing pages into powerful conversion tools.

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