Bring your ideas to life with Instapage's parallax returns page template

Unleash your creativity with the parallax returns page template. Try Instapage today.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Designing effective landing pages with Instapage: The ultimate guide

Creating high-converting landing pages is essential for marketers looking to maximize their return on investment. With Instapage, you can leverage its powerful templates and optimization tools to enhance your digital marketing campaigns and drive significant results.

Why choose Instapage for your landing page needs?

Instapage stands out as an all-in-one landing page and conversion rate optimization (CRO) platform designed for marketers across various sectors including business services, education, and financial services. Whether you’re a small business or a large corporation, Instapage provides a plethora of resources that cater to diverse team sizes and budgets.

  1. Extensive template library
  2. Access over 100 high-converting, ready-to-use templates that allow you to get started quickly and effectively without the hassle of building from scratch.
  3. User-friendly page builder
  4. Create stunning landing pages in minutes with our intuitive interface and pre-built elements designed for quick deployment.
  5. Detailed analytics tools
  6. Gain insights into page performance with analytics that help you optimize user experience and drive higher conversion rates.

Step 1: Leverage templates and lead generation elements

To kickstart your landing page creation, begin by exploring the vast library of customizable templates. Instapage offers lead generation elements that make it easy to capture visitor information and convert leads into customers.

Step 2: Optimize your landing page for conversions

Utilizing built-in A/B testing features allows you to compare different versions of your landing pages. Consider these key points:

  1. Implement A/B testing
  2. Test different headlines, images, and calls to action to see which version yields better conversion rates.
  3. Use heatmaps
  4. Analyze how users interact with your page layout and design elements to identify optimization opportunities.
  5. Collect feedback
  6. Use customer feedback to refine your approach and ensure your pages meet user expectations.

Step 3: Personalize user experience

Personalization elevates user engagement and conversion. Here’s how to tailor experiences effectively:

  1. Dynamic text replacement
  2. Modify text in real time based on user queries, making your content more relevant to individual visitors.
  3. Customized ad alignment
  4. Align specific ads with dedicated landing pages to create seamless transitions and enhance user experience.
  5. Audience-level tracking
  6. Monitor specific audience interactions with your landing pages to better tailor content according to their preferences.

By following these steps, you can effectively leverage Instapage’s powerful tools to optimize your landing pages and increase conversions.

Ready to take your digital marketing strategy to the next level? Start using Instapage today to create high-converting landing pages that maximize your ROI.

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