Get flawless functionality on Linux by using our optimized our brands page template

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A comprehensive guide to optimizing landing pages with Instapage

Elevate your digital marketing campaigns with Instapage, the leading landing page and conversion rate optimization (CRO) platform. In this guide, you will learn how Instapage empowers marketers to maximize their ROI while simplifying the process of creating effective landing pages. Whether you're in business services, tech, education, or another industry, Instapage provides the tools necessary for capturing leads and driving results.

Understanding the importance of landing pages

Landing pages serve as the frontline in your marketing efforts, directly influencing the effectiveness of your campaigns. The right landing page can turn visitors into leads and ultimately, customers. With Instapage, you can create pages that are not only visually appealing but also optimized for conversion. Key elements to consider include:

  1. High-converting templates: Instapage offers over 100 templates designed for maximum engagement, ensuring you don't have to start from scratch.
  2. CRO features: Utilize built-in experimentation tools to analyze and iterate on your landing pages constantly.
  3. Personalization tools: Customize content dynamically for different audience segments, increasing relevance and engagement.

Step 1: Choosing the right template

Selecting a template is crucial; it sets the foundation for your landing page’s layout and functionality. Follow these guidelines:

  1. Identify your campaign goals: Choose a template that aligns with your campaign objectives, whether it's lead generation or product promotion.
  2. Consider your target audience: Use templates that resonate with your audience's preferences and expectations.
  3. Test and iterate: Use A/B testing functionality to compare different templates and find the one that performs best.

Step 2: Implementing lead generation elements

Incorporate lead generation elements effectively by focusing on user engagement. Essential components to consider include:

  1. Forms: Use custom forms that gather relevant information while keeping the process simple for users.
  2. Calls-to-action (CTAs): Design clear and compelling CTAs that prompt user interaction.
  3. Visual elements: Ensure your page’s visuals support messaging and enhance user experience.

Step 3: Optimization and personalization

Once your landing page is live, the work is not done. Continuous optimization is key; consider the following:

  1. Utilize heatmaps: Understand user behavior with heatmaps to see where visitors are clicking and what content attracts attention.
  2. Implement A/B tests regularly: These tests will help optimize various elements of your landing page for better results.
  3. Dynamic content: Utilize personalization features to present tailored content based on user data, improving relevance and conversions.

By following these steps with Instapage, you will create landing pages that not only attract visitors but also convert them into leads effectively.

Get started today by signing up for Instapage, and unlock the potential of your marketing campaigns with powerful landing page solutions designed for every budget.

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