Create your opt-in page template for Store managers

Here are some opt-in best practices to follow: Tell prospective followers what to expect from your emails. Encourage constructive feedback through polls or surveys. Keep things simple and dont make it difficult to sign up. Offer something valuable in exchange for opting in. Require new subscribers to confirm their decision.

The best example of Opt-in is when you subscribe to a newsletter after providing an email address. Whereas opt-out is when you choose to unsubscribe from a newsletter to stop receiving emails. Opt-in is generally considered better for privacy and consent which is often required by data protection regulations.

There are a few key elements that every opt-in page should include: A headline that grabs attention. A subheader that explains the offer. A simple form to collect email addresses. Testimonials and social proof. Lead magnet offer in return for the visitors email address. A CTA (call to action) button.

A good opt-in message should be clear, concise, and transparent, effectively communicating what the recipient is signing up for, the frequency of messages, and how to opt-out . For example, an effective SMS opt-in message could be: Get weekly updates on our latest products and special offers! Text YES to subscribe.

Single Opt-In Example Once arriving on their homepage, a pop up appears to signup for a newsletter to receive a discount on the next purchase. Once the user enters their email address and presses subscribe, they are automatically signed up without needing to confirm their email.

When you ask customers to opt-in to your marketing emails, you should offer a brief description of what theyre opting into and what they can do if they no longer want to receive emails. You can also use this section to thank people who choose to join your mailing list.

What is an opt-in form? An email opt-in form is an email sign-up form that gives your website visitors an opportunity to receive your emails on a regular basis.

While landing pages can be much longer, containing lots of details, images, several CTAs, and, whats more important, are designed to sell products. Lastly, an opt-in page converts users into leads, while landing page belongs to a lead-to-customer conversion type.