Discover more opportunities with this opt-in page template for research and development teams

While landing pages can be much longer, containing lots of details, images, several CTAs, and, whats more important, are designed to sell products. Lastly, an opt-in page converts users into leads, while landing page belongs to a lead-to-customer conversion type.

Opt-in page conversion tips Lead with the benefit. What will someone get in return for their email address? Use social proof. People need to trust a company before handing over their email address. Optimize the CTA button. Limit form fields. Make it clear what people are signing up for.

While landing pages can be much longer, containing lots of details, images, several CTAs, and, whats more important, are designed to sell products. Lastly, an opt-in page converts users into leads, while landing page belongs to a lead-to-customer conversion type.

Now that we know what an opt-in page is, lets take a look at the elements that go into one. The Hero Section. The Headline. A Compelling Subheader. Lead Magnet. A Narrative. Opt-in Form. Call to Action (CTA) Testimonials and Social Proof (Trust)

The opt-in page, also known as a squeeze page is a type of landing page at the lower threshold of value exchange designed to capture information from website visitors. The information is usually their email addresses which are later used to build an email subscribers list or generate leads.

With that, heres how to create a squeeze page: What Is a Squeeze Page? Step #1: Write Your Headline. Step #2: Make a Compelling Offer. Step #3: Use Multiple Opt-in Forms. Step #4: Add a Call to Action. Step #5: Use Social Proof. Step #6: Remove Distractions. Step #7: Build Your Squeeze Page.

An opt-in page only has three key elements: A headline that conveys the main benefit of subscribing to your email list or downloading your lead magnet. An opt-in form that asks for the potential customers email address. A call to action that makes it clear to the potential customer what they need to do next.

Your homepage is designed for the purpose of educating your potential customers about everything that your product/service can do. On the other hand, a squeeze page is designed with one specific goal in mind to capture names and email addresses while building your subscriber list.

They analyzed over 64,000 squeeze pages across multiple industries to come to this conclusion. That means that a 12% conversion rate for your squeeze page is a solid benchmark and target.

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.