Create your opt-in page template for Lobbyists

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

An opt-in page is a special type of landing page designed to give the reader something (usually for free) in exchange for their data: such as a newsletter, ebook, free trial or discount code.

An opt-in page only has three key elements: A headline that conveys the main benefit of subscribing to your email list or downloading your lead magnet. An opt-in form that asks for the potential customers email address. A call to action that makes it clear to the potential customer what they need to do next.

While landing pages can be much longer, containing lots of details, images, several CTAs, and, whats more important, are designed to sell products. Lastly, an opt-in page converts users into leads, while landing page belongs to a lead-to-customer conversion type.

Wrap up Tell prospective followers what to expect from your emails. Encourage constructive feedback through polls or surveys. Keep things simple and dont make it difficult to sign up. Offer something valuable in exchange for opting in. Require new subscribers to confirm their decision.

Squeeze pages are typically short, yet they almost always include the following page elements: Headlines communicating the benefits of your offer. Supporting copy with enough information for users to make a decision. A contact form or optin form so users can take action without leaving your page.

Now that we know what an opt-in page is, lets take a look at the elements that go into one. The Hero Section. The Headline. A Compelling Subheader. Lead Magnet. A Narrative. Opt-in Form. Call to Action (CTA) Testimonials and Social Proof (Trust)