Create your opt-in page template for Community managers

Landing pages, also called squeeze pages or opt-in pages are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketers latest product or freebie.

Opt-in pages are email sign up forms that allow visitors to sign-up (opt-in) to your email list or register for an online event. When a user submits the form, they are giving permission to the marketer to send marketing follow-up emails.

An opt-in page is usually created to direct a reader to part with data whereas on a landing page, the goal might be a click or a purchase.

Opt-in is an inbound marketing approach whereby a marketer solicits a potential customers permission to send them promotional or other types of content about a brand. It is also known as permission marketing and can be single opt-in or double opt-in.

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

Now that we know what an opt-in page is, lets take a look at the elements that go into one. The Hero Section. The Headline. A Compelling Subheader. Lead Magnet. A Narrative. Opt-in Form. Call to Action (CTA) Testimonials and Social Proof (Trust)

While landing pages can be much longer, containing lots of details, images, several CTAs, and, whats more important, are designed to sell products. Lastly, an opt-in page converts users into leads, while landing page belongs to a lead-to-customer conversion type.

Here are the five core elements of a high-converting landing page: Clear unique selling proposition (USP) Engaging hero shot. Compelling benefits. Inspirational social proof. Strong call to action (CTA)