Create your opt-in page template for Business systems analysts

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

A squeeze page is a landing page that is specifically designed to collect email addresses from visitors and potential customers. Squeeze pages are designed to use incentives, scarcity and other psychological tactics in order to squeeze a visitor into providing their email.

Squeeze pages are typically short, yet they almost always include the following page elements: Headlines communicating the benefits of your offer. Supporting copy with enough information for users to make a decision. A contact form or optin form so users can take action without leaving your page.

The difference between a squeeze page and a landing page is a squeeze page has a singular focus to capture information such as a name or email address while landing pages provide details to visitors about a product or service in an effort to move them toward a conversion.

There are a few key elements that every opt-in page should include: A headline that grabs attention. A subheader that explains the offer. A simple form to collect email addresses. Testimonials and social proof. Lead magnet offer in return for the visitors email address. A CTA (call to action) button.

While landing pages can be much longer, containing lots of details, images, several CTAs, and, whats more important, are designed to sell products. Lastly, an opt-in page converts users into leads, while landing page belongs to a lead-to-customer conversion type.

The first thing visitors notice when they land on your squeeze page is the headline. Create a headline that clearly communicates the unique value proposition of your offer, with no hidden messages or false promises.

Lets say youre surfing Facebook, and you click on a link to one of your favorite blogs. You begin reading, and just about halfway through the article, youre interrupted with a pop-up that asks for your email address. Thats a squeeze page.