Choose our online store template compatible with Ghost and turn visitor interactions into conversions

Streamline your content management with online store templates designed for compatibility with Ghost.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for landing page optimization

Instapage distinguishes itself as a comprehensive landing page and conversion rate optimization (CRO) platform, tailored for marketing teams across various sectors in the USA. This guide aims to provide actionable insights on how to utilize Instapage's robust features to enhance your digital marketing campaigns and maximize your return on investment.

Understanding the significance of landing pages

Landing pages serve as the cornerstone of your digital marketing strategy. They act as a dedicated space to engage potential customers, guiding them toward specific actions. Crafting effective landing pages can significantly improve conversion rates, making it crucial for marketers in competitive environments such as business services, tech, and education to focus their efforts here.

  1. Targeted Goals: Define clear objectives for each landing page—whether it's lead generation, product sales, or information gathering.
  2. Audience Relevance: Tailor your content to meet the specific needs and preferences of your target audience, enhancing the likelihood of engagement.
  3. Visual Appeal: Utilize Instapage's high-converting templates and customization options to create visually striking and user-friendly pages.

Setting up your first landing page

Creating your first landing page with Instapage is straightforward and intuitive. Follow these steps to get started:

  1. Choose a Template: Start with one of the 100+ high-converting templates that fit your campaign goals.
  2. Customize Content: Use drag-and-drop functionality to add elements like images, forms, and text integral to your message.
  3. Implement A/B Testing: Leverage Instapage’s built-in experimentation tools to test different versions of your landing page and optimize for results.

Optimizing for conversions

To maximize the effectiveness of your landing pages, consider the following strategies:

  1. Heatmaps: Analyze visitor behavior on your page using Instapage's heatmaps to identify what works and what doesn’t.
  2. Dynamic Text Replacement: Personalize messages based on the source of your traffic for a more relevant user experience.
  3. Performance Tracking: Utilize the analytics dashboard to monitor key performance metrics and adjust your strategies accordingly.

By implementing these strategies, you can systematically enhance your landing pages, leading to improved conversion rates and greater marketing success.

Engaging potential customers effectively requires a blend of strategy and execution. Instapage equips you with all the necessary tools to ensure your digital campaigns yield the desired ROI.

Ready to take your landing pages to the next level? Start leveraging Instapage today for unparalleled insights and results.

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