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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Create high-converting landing pages on Instapage

Instapage is the leading landing page and conversion rate optimization (CRO) platform that equips marketers to maximize the return on investment of their digital campaigns. With its intuitive interface and rich features, Instapage allows users in various sectors—such as business services, tech, education, and financial services—to build optimized landing pages effortlessly and effectively.

Understanding Instapage's powerful features

Instapage stands out with its extensive collection of pre-designed templates and lead generation elements. It allows users to create visually stunning pages tailored for various audiences without requiring coding skills. This flexibility is essential for busy marketing departments looking to optimize campaign performance quickly.

  1. 100+ conversion-focused templates: These templates are designed based on proven industry standards, ensuring higher engagement.
  2. Built-in experimentation features: Instapage offers A/B testing capabilities to help users refine their content and design based on real data.
  3. Collaboration tools: Build, edit, and review landing pages in real-time, enabling seamless communication among team members and stakeholders.

Steps to create your first landing page

Creating an effective landing page on Instapage involves a few straightforward steps:

  1. Choose a template: Select from over 100 high-converting templates to kickstart your design process.
  2. Utilize drag-and-drop elements: Instapage’s intuitive builder allows you to easily add and arrange elements without any coding.
  3. Customize for your audience: Personalize content with dynamic text substitution to deliver tailored experiences.

Optimize and test your landing page

Once your landing page is ready, the next crucial step is optimization:

  1. Conduct A/B testing: Use the built-in A/B testing feature to compare different versions of your landing page and analyze performance metrics.
  2. Analyze heatmaps: Gain insights into user behavior to understand which elements are working well and which need tweaking.
  3. Track analytics: Leverage the comprehensive analytics dashboard to monitor conversions and refine your campaign strategies based on data.

A strong landing page can significantly enhance your marketing efforts and lead generation strategies.

Take the leap and transform your marketing with Instapage’s robust features to create engaging and optimized landing pages.

Sign up for Instapage today and start building landing pages that convert.

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