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Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
Create high-converting landing pages on Instapage
Instapage is the leading landing page and conversion rate optimization (CRO) platform that equips marketers to maximize the return on investment of their digital campaigns. With its intuitive interface and rich features, Instapage allows users in various sectors—such as business services, tech, education, and financial services—to build optimized landing pages effortlessly and effectively.
Understanding Instapage's powerful features
Instapage stands out with its extensive collection of pre-designed templates and lead generation elements. It allows users to create visually stunning pages tailored for various audiences without requiring coding skills. This flexibility is essential for busy marketing departments looking to optimize campaign performance quickly.
- 100+ conversion-focused templates: These templates are designed based on proven industry standards, ensuring higher engagement.
- Built-in experimentation features: Instapage offers A/B testing capabilities to help users refine their content and design based on real data.
- Collaboration tools: Build, edit, and review landing pages in real-time, enabling seamless communication among team members and stakeholders.
Steps to create your first landing page
Creating an effective landing page on Instapage involves a few straightforward steps:
- Choose a template: Select from over 100 high-converting templates to kickstart your design process.
- Utilize drag-and-drop elements: Instapage’s intuitive builder allows you to easily add and arrange elements without any coding.
- Customize for your audience: Personalize content with dynamic text substitution to deliver tailored experiences.
Optimize and test your landing page
Once your landing page is ready, the next crucial step is optimization:
- Conduct A/B testing: Use the built-in A/B testing feature to compare different versions of your landing page and analyze performance metrics.
- Analyze heatmaps: Gain insights into user behavior to understand which elements are working well and which need tweaking.
- Track analytics: Leverage the comprehensive analytics dashboard to monitor conversions and refine your campaign strategies based on data.
A strong landing page can significantly enhance your marketing efforts and lead generation strategies.
Take the leap and transform your marketing with Instapage’s robust features to create engaging and optimized landing pages.
Sign up for Instapage today and start building landing pages that convert.
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