One page website template optimized for Microsoft Edge – Discover a full potential of your web page.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

A step-by-step guide to using Instapage for landing page optimization

With Instapage, marketers in the USA can build powerful landing pages that maximize ROI. This step-by-step guide highlights how to leverage Instapage's unique features to create high-converting landing pages tailored to your audience's needs in the Business Services, Tech/SaaS, and Financial Services sectors.

Understanding the essentials

Before diving in, it’s crucial to understand what makes a landing page effective. Factors such as design, user experience, and content relevance play vital roles in conversion rates. Instapage simplifies these components with its wide array of templates and lead generation tools, ensuring you can capture leads without extensive coding knowledge.

  1. High-converting templates: Instapage offers over 100 customizable templates designed for various marketing objectives, which can be easily adapted to your brand's voice.
  2. Built-in lead generation tools: Utilize intuitive forms and CTA buttons seamlessly integrated into your pages to boost conversions.
  3. Analytics dashboard: Instapage provides insights into user behavior on your pages, allowing for informed adjustments to improve performance.

Step 1: Designing your landing page

Begin by choosing one of Instapage's pre-designed layouts, allowing you to focus on your messaging rather than the technicalities of design.

  1. Select a template that aligns with your campaign goals: Choose layouts that suit specific purposes, whether generating leads or promoting a product.
  2. Customize with dynamic text and images: Use personalization features to create a unique experience for each visitor.
  3. Implement responsive design: Ensure your landing page looks great on all devices, especially for mobile users.

Step 2: Optimize for conversions

Once your landing page is live, focus on optimization strategies to enhance its performance. Instapage allows for A/B testing and real-time edits.

  1. Utilize A/B testing: Test different headlines or CTAs to determine which version resonates best with your audience.
  2. Analyze heatmaps: Use heatmaps to visualize where users click, helping you adjust elements to drive conversions.
  3. Monitor performance analytics: Review the data provided by Instapage to identify areas for improvement and growth.

Step 3: Launch and iterate

After you've optimized your landing page, it's time to launch. Use feedback and engagement metrics to continuously refine your strategy.

  1. Gather stakeholder feedback: Invite team members to provide input and suggestions through Instapage’s collaboration features.
  2. Schedule regular reviews: Establish a timeline for evaluating performance metrics and making necessary adjustments.
  3. Stay updated on trends: Follow any new features or strategies offered by Instapage and the digital marketing industry.

With these steps, you can fully utilize Instapage’s features to create effective landing pages that drive results.

Ready to transform your landing pages? Start your Instapage journey today to maximize your digital marketing efforts!

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