One page website template for Writers – Design your web page with an intuitive builder.
Achieve your online goals with the one page website template for Writers.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
An effective landing page guide for marketers
Creating powerful landing pages is crucial for maximizing your digital marketing success. Instapage offers an all-in-one platform designed specifically to enhance your campaigns and boost your return on investment. By leveraging its user-friendly features and tools, you can optimize your landing pages to drive higher conversions and better engage your target audiences.
Understanding landing pages
A landing page is a standalone web page created specifically for a marketing or advertising campaign. It is designed to direct visitors to take a predetermined action, such as signing up for a newsletter or making a purchase. With Instapage, you can access over 100 conversion-focused templates, allowing you to build high-converting pages quickly without requiring coding skills.
- Ready-made templates: Choose from a variety of templates tailored for different industries to jumpstart your campaign effectively.
- Integration with marketing tools: Seamlessly connect with CRM and email marketing platforms to capture leads and track performance.
- Mobile responsiveness: Ensure that your landing pages are optimized for all devices, enhancing user experience and maximizing conversions.
Step-by-step guide to creating effective landing pages
Building an effective landing page involves a few critical steps. Follow this guide to ensure your landing page captures attention and drives action.
Step 1: Select the right template
Start by choosing a template that aligns with your campaign goals. Instapage offers numerous options, ensuring you find one that suits your specific needs.
- Identify your goals: What action do you want your visitors to take?
- Match the template to your audience: Ensure the design speaks to the interests of your target groups.
- Test different formats: Experiment with various template designs to see which resonates best.
Step 2: Customize your landing page
Tailor the chosen template by incorporating your brand's identity and key messaging.
- Add compelling headlines: Capture attention with a strong, clear headline that communicates your value proposition.
- Include engaging visuals: Use high-quality images and videos to maintain user interest.
- Incorporate CTAs: Ensure your call-to-action is distinct and encourages immediate engagement.
After following these steps, you can optimize your landing page further through A/B testing and monitoring analytics to gauge performance. Running tests on different versions of your page can help identify which elements convert better.
Take your first step towards improved conversion rates today by exploring Instapage’s features designed to help marketers optimize their campaigns for success.
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