One page website template for principal designers

Create custom and effective landing pages quickly with Instapage's library of 500+ conversion-focused layouts and Instablocks. Optimize for higher conversions, personalize content for unique audiences, and collaborate easily with our platform.

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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

The ultimate landing page guide for marketers: maximizing ROI with Instapage

Success in digital marketing often hinges on having a customized, high-converting landing page. Instapage's all-in-one landing page and conversion rate optimization (CRO) platform is a game changer, especially for marketers in sectors like education, technology, and financial services. This guide provides a step-by-step process to elevate your campaigns and achieve remarkable ROI.

Understanding landing pages: Why they matter

A landing page serves as a crucial entry point for potential customers. When designed correctly, it can significantly improve your conversion rates. By using Instapage, you can leverage specific templates and features to create engaging content that resonates with your target audience.

  1. High conversion templates: Instapage offers over 100 customizable templates aimed at various industries, ensuring that your design aligns with your branding and meets user expectations.
  2. Lead generation elements: With integrated lead generation tools, capturing visitor information becomes seamless and efficient, increasing the chances of conversion.
  3. Ease of use: The user-friendly interface enables marketers of all skill levels to design landing pages that look professional without needing coding experience.

Step 1: Choosing the right template

Start by selecting a template that fits your specific marketing goals. Instapage’s library has designs tailored for various sectors, allowing you to customize your page effectively.

  1. Select industry-specific designs that cater to your target audience, ensuring relevance.
  2. Use split-testing options to determine which templates yield the best results for your campaigns.
  3. Incorporate brand elements such as logo and color schemes for a cohesive look.

Step 2: Personalizing your content

Content personalization can significantly boost engagement. Use dynamic text replacement to speak directly to different segments of your audience, enhancing their experience on your landing page.

  1. Incorporate localized messages that resonate with users based on geographic data.
  2. Utilize targeted offers to increase relevance and drive user action.
  3. Implement analytics tools to collect information on user behavior that can inform future content adjustments.

Step 3: Optimizing and testing for conversions

Constant optimization is key to sustaining your landing page performance. Leverage built-in A/B testing capabilities to compare different designs and messaging.

  1. Analyze user interactions with heat maps to uncover areas of improvement.
  2. Iterate on your landing page based on test results, adjusting images and calls-to-action to enhance effectiveness.
  3. Track overall performance metrics to identify successful strategies that can be replicated.

By following these three steps, you'll be well-positioned to create high-converting landing pages using Instapage. Remember, continuous testing and optimization are essential in achieving long-term marketing success.

Ready to transform your marketing campaigns? Sign up for Instapage today and start building powerful landing pages that convert.

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