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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Step-by-step guide for creating effective landing pages with Instapage

Creating high-converting landing pages is essential for businesses, especially in marketing, tech/SaaS, and education sectors. Instapage provides an all-in-one solution that empowers marketers to build, optimize, and personalize landing pages quickly. This guide will walk you through the steps to maximize your ROI using Instapage's robust features.

Understanding the importance of landing pages

Landing pages are critical for marketing campaigns as they serve as the first point of contact between the potential customer and your brand. An effective landing page can significantly increase conversion rates and drive business growth. Creating personalized experiences that resonate with your target audience is crucial.

  1. Capture leads efficiently by using compelling calls-to-action (CTAs). Effective CTAs encourage users to take the desired action, whether it's signing up for a newsletter or requesting a demo.
  2. Build trust with testimonials and social proof. Highlighting reviews and success stories can reassure potential customers about your offerings.
  3. Utilize A/B testing features to optimize page performance. Experimenting with different headlines, layouts, and CTAs allows you to refine your approach based on real data.

Step 1: Choose a high-converting template

The first step in building your landing page with Instapage is to select a template that aligns with your objective. With over 100 ready-to-use templates, you can find a design that suits your business needs without starting from scratch.

Step 2: Customize the layout with intuitive tools

Utilize Instablocks to modify your chosen template easily. You can drag-and-drop elements to create a layout that effectively presents your offerings.

  1. Incorporate lead generation elements, such as forms and buttons, prominently in your design to guide user actions.
  2. Align visuals and text with your branding for a cohesive look that resonates with your audience.
  3. Ensure mobile responsiveness to cater to users accessing your page on various devices.

Step 3: Optimize and personalize for your audience

To boost engagement, use Instapage’s personalization tools to deliver tailored experiences to your visitors. Dynamic text replacement can adapt content based on the source of the traffic.

  1. Track audience metrics to understand who your visitors are and how they interact with your landing page.
  2. Utilize heatmaps to ascertain which areas of your page draw attention and which ones may need improvement.
  3. Run split tests on various elements to refine your messaging and design for better conversion rates.

By following these steps, you can leverage Instapage to create landing pages that not only look great but also drive tangible results.

Start optimizing your marketing campaigns today with Instapage’s powerful landing page tools. Visit our website to begin your journey toward higher conversions and ROI.

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