Get started with the one page website template for news outlets in Instapage.
Jumpstart your one page website with our polished, ready-to-go template for news outlets.

Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
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Leading the way in building high-performing landing pages
Guide to creating high-converting landing pages with Instapage
If you're looking to boost your marketing campaigns, Instapage provides an unparalleled solution for creating landing pages that convert. With its easy-to-use interface and powerful optimization features, you can launch pages quickly, attract leads, and maximize your ROI, regardless of your budget or team size.
Why choose Instapage for landing pages?
Instapage stands out in the crowded market of landing page platforms. Here's why: it focuses on collaboration, personalization, and comprehensive analytics to ensure your landing pages don’t just exist but thrive. The platform allows you to seamlessly integrate stunning designs and conversion-oriented layouts to attract visitors and turn them into customers.
- 100+ ready-to-use templates: With a wide range of templates, you can quickly create a landing page without needing design skills.
- A/B testing features: Instapage’s built-in A/B testing lets you evaluate which elements attract higher conversion rates.
- Collaboration tools: The platform enables teams to provide real-time feedback, speeding up the review process.
Step 1: Select a template
Choosing the right template is crucial for your landing page's success. Instapage offers numerous high-converting layouts tailored for different industries, ensuring your content resonates with your audience.
Step 2: Customize your landing page
Once you've selected a template, it's time to make it yours. Focus on key elements that appeal to your audience and integrate calls to action (CTAs) strategically. Effective visual design combines with compelling content to drive engagement.
- Personalize with dynamic text: Adjust the text displayed based on the visitor’s source to create a more relevant experience.
- Integrate lead capture forms: Use forms that are easy to fill out, increasing the likelihood of conversions.
- Utilize heatmaps: Heatmaps show where users are clicking, providing insights to adjust your layout for optimal performance.
Step 3: Optimize and analyze
After launching your landing page, it’s imperative to monitor its performance. Instapage provides detailed analytics and insights that allow you to make data-driven decisions for continuous improvement.
- Track conversion rates: Monitor how many visitors complete your desired actions to measure your page's effectiveness.
- Utilize A/B tests: Run experiments comparing two versions of a page to see what performs better.
- Review audience metrics: Understand your audience's behavior to further fine-tune your marketing strategies.
By following these steps, you’ll create highly effective landing pages that not only meet but exceed your marketing goals.
Ready to transform your marketing campaigns with Instapage? Start your free trial today and discover the difference a powerful landing page can make in your strategy.
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