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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximizing Your ROI with Instapage: A Step-by-Step Guide

In today's fast-paced digital marketing landscape, leveraging effective landing pages is critical for campaign success. Instapage stands out as an all-in-one landing page and conversion rate optimization (CRO) platform that equips marketers with essential tools to transform their campaigns. Whether you're in business services, tech/SaaS, or education, this guide walks you through utilizing Instapage for optimal results.

Getting Started with Instapage

To begin harnessing the power of Instapage, it's essential to familiarize yourself with its core features. These include ready-to-use templates, lead generation tools, and optimization capabilities that cater to various marketing needs. As you navigate the platform, take note of how these tools can enhance your user engagement.

  1. 100+ high-converting templates: Easily launch landing pages without starting from scratch. Each template is tested for high performance.
  2. Lead generation elements: Utilize pre-built forms and call-to-action buttons that encourage visitors to convert.
  3. Analytics dashboard: Track page performance and user behavior using detailed insights.

Creating Your First Landing Page

Building a landing page with Instapage is straightforward and intuitive. Start by selecting a template that aligns with your campaign goals. Customize it using the drag-and-drop builder to match your brand’s visual identity.

  1. Choose a template that suits your campaign's purpose, whether it be lead generation or product promotion.
  2. Use the drag-and-drop editor to add images, text, and forms quickly without needing coding expertise.
  3. Preview your page in real-time and make adjustments before publishing.

Optimizing for Conversions

After creating your landing page, it’s crucial to optimize it for maximum engagement and conversions. Instapage offers built-in A/B testing and heatmaps to help you understand user interactions.

  1. Conduct A/B tests to determine which headlines or images resonate best with your audience.
  2. Utilize heatmaps to analyze where visitors click the most and make data-driven design improvements.
  3. Incorporate personalized content based on audience segments to enhance relevance and engagement.

By following these steps, marketers can effectively utilize Instapage to create compelling landing pages that not only attract but convert visitors into customers.

Remember, continuous optimization is key in digital marketing. Utilize Instapage's tools to refine your strategies regularly.

Ready to start accelerating your marketing efforts? Sign up for Instapage today and transform your campaigns into successful endeavors!

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