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Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.







Easy to build without coding
With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.
Multiple layouts for any industry and goal
Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Loads fast and looks polished on any device
Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.
Robust analytics & experimentation
Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.
All the features you need to build lead-generating landing pages
Explore more featuresLearn how to build top-performing landing pages for any goal
FAQs
Leading the way in building high-performing landing pages
An all-in-one landing page and CRO platform for marketers
Instapage stands out as the most powerful landing page and CRO platform designed to accelerate and optimize digital marketing campaigns. With features that cater to different market segments including business services and tech, Instapage empowers marketers to maximize their ROI through effective campaign execution. This guide will walk you through the key features and steps to create stunning landing pages that convert.
Understanding the Instapage platform
Instapage provides marketers with a flexible and user-friendly interface to create high-converting landing pages without needing coding expertise. Its extensive library, filled with over 100 ready-to-use templates and lead generation elements, allows users to launch campaigns rapidly, aligning well with the dynamic needs of various industries like education and financial services.
- High-converting templates: Choose from a wide range of professionally designed templates that cater to different audiences and industries, ensuring that your pages resonate with visitors.
- Lead generation elements: Optimize your landing pages' performance with pre-built components such as forms and buttons that are strategically placed to capture leads effectively.
- Intuitive page builders: Use drag-and-drop functionality along with customization options that make it easy to align with your brand’s identity.
Steps to create your first landing page
Creating a landing page on Instapage involves a streamlined process designed for efficiency and effectiveness.
Step 1: Choose your template
Begin by selecting a template from the extensive library. Consider your target audience when making your choice.
- Industry-specific options: Explore templates tailored for sectors such as government or insurance for more relevant outreach.
- A/B Test variations: Use different templates for A/B testing to determine which resonates better with your visitors.
- Customization tools: Make adjustments to layouts and elements to suit your unique branding.
Step 2: Customize your landing page
Once you've selected a template, personalize it to fit your campaign objectives. Add your branding elements, adjust layouts, and incorporate your messaging.
- Dynamic text replacement: Enhance your audience engagement by tailoring text based on visitor characteristics.
- AdMaps integration: Link customized advertisements directly to tailored landing pages for improved targeting.
- Conversion-focused CTAs: Utilize persuasive calls-to-action that direct users toward your desired conversion goal.
Following these steps allows you to build effective landing pages that not only attract visitors but convert them into leads.
Start harnessing the power of Instapage today. Join countless marketers who have transformed their campaign success using the most robust landing page platform.
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