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Easy to build without coding
Multiple layouts for any industry and goal
Loads fast and looks polished on any device
Robust analytics & experimentation

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

Easy to build without coding Easy to build without coding
Easy to build without coding
Easy to build without coding Easy to build without coding
Easy to build without coding Easy to build without coding

Easy to build without coding

With the intuitive drag-and-drop builder, anyone on your team can create high-converting pages without any knowledge of code or design. Make enhancements to your landing page with custom widgets using Javascript, HTML/CSS, or third-party scripts.

Multiple layouts for any industry and goal

Select from 500+ landing page layouts built to boost conversions across industry-specific scenarios. Customize them by adjusting fonts, adding images, and generating on-brand content with the AI assistant. Quickly scale with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Loads fast and looks polished on any device

Every template is responsive, which means they present professionally on any device and load blazingly fast with our Thor Render Engine. You can also power them up with Google AMP technology to deliver an unparalleled mobile experience and drive higher conversions.

Robust analytics & experimentation

Get real-time updates and reporting across all your devices, showing the number of visitors, conversions, cost-per-visitor, and cost-per-lead. Launch AI-powered experiments, run A/B tests, and use heatmaps to analyze user behavior, then optimize your landing page to maximize conversions.

All the features you need to build lead-generating landing pages

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Landing page builder

Easily create landing pages with the intuitive drag-and-drop page builder that features contextual element editing, over 500 page layouts, and 33 million images.

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Visual on-page collaboration

Invite teammates and clients to collaborate on page design in real time to get your pages created, reviewed, and launched faster.

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AI content generation

Instantly generate audience-focused content with AI-crafted headlines, paragraphs, and CTAs directly within the Instapage builder.

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500+ customizable layouts

Choose from a range of professionally tailored page layouts, specifically designed to enhance conversion rates across numerous industry-specific scenarios.

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Instablocks

Quickly build personalized landing pages using individual page blocks that you can customize, save, and reuse.

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Thor Render Engine

Our back-end technology ensures that your landing pages load quickly to increase conversions, SEO rankings, and enhance the overall user experience.

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AMP

Use Google AMP framework to build and A/B test mobile-responsive pages that load fast and drive more conversions.

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Analytics

Seamlessly connect to Google Analytics to get real-time updates on cost-per-visitor and cost-per-lead metrics directly in the Instapage platform.

Explore more features

Learn how to build top-performing landing pages for any goal

How to design landing pages in 5 minutes

FAQs

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Maximize your marketing ROI with Instapage’s powerful landing page and CRO tools

Landing pages serve as the crucial gateway in your marketing campaigns. Instapage’s all-in-one solution offers unparalleled capabilities to create, optimize, and personalize landing pages tailored to your unique audience needs. With over 100 high-converting templates and intuitive tools, transforming your campaigns has never been easier.

Understanding Instapage's unique value proposition

The importance of a well-structured landing page cannot be overstated. Instapage enables marketers across diverse sectors to enhance their digital strategies effectively. Here’s what makes Instapage stand out:

  1. 100+ ready-to-use templates: Choose from a vast library of proven designs that enhance user engagement and drive conversions.
  2. Powerful optimization tools: Leverage A/B testing and heatmaps to see what works and optimize your content continually.
  3. Seamless collaboration features: Enhance teamwork by providing real-time feedback and edits directly within the platform.

Step 1: Create your landing page

Start by selecting a template that resonates with your campaign goals. Instapage’s simple drag-and-drop builder allows even those without coding experience to create stunning landing pages quickly.

Step 2: Optimize for conversions

Once your landing page is live, it’s crucial to monitor its performance. Use the built-in analytics dashboard to track key metrics such as conversion rates and user interactions.

  1. Utilize heatmaps: Understand how users navigate your page and identify areas for improvement.
  2. Run A/B tests: Create different versions of your landing page to see which elements perform best.
  3. Make data-driven adjustments: Use the insights gathered to refine your page continuously.

Step 3: Personalize your approach

Delivering tailored content can significantly enhance user experience. Utilize personalization features such as dynamic text replacement to align your landing page with specific ad campaigns.

  1. Dynamic text replacement: Change text according to user search queries to create relevance.
  2. Ad-mapping: Ensure ads lead to tailored landing pages, maximizing engagement.
  3. Audience tracking: Understand your audience better with advanced data analyzing tools for meaningful insights.

By following these steps, you'll ensure that your landing pages are not only visually compelling but also optimized for peak performance, driving greater ROI.

Elevate your marketing strategy today with Instapage. Start crafting your first landing page to unlock the true potential of your online campaigns!

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Supercharge your ad campaigns with high-performing landing pages

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